Indicators
1 in 3 In-Store Purchases in Us & China Are Made After Browsing Online First, 2016 | iab
16% of Americans and 13% of Chinese “browse first in-store” before making any in-store purchases, while 42% of Americans and 46% of Chinese “browse first online” before making any online purchases. On the other hand, 1 in 3 in-store purchases are made after browsing online first.