Personalized experiences are a hot topic these days. Certain types of businesses have become very skilled at delivering personalized services. Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. In general, consumers have shown a fair amount of receptivity to these …
Marketing automation is the process of using software to perform repetitive marketing tasks designed to boost sales leads, personalize marketing content & messages and in the process, save marketers’ time and effort. The importance of marketing automation is reflected by 94% of the best-in-class marketers, surveyed by Ascend2, indicated that marketing automation is “very important” …
Holiday-related sales number may make visions of profit dance in marketers heart, but it also presents a huge challenge. More spending, more competition and much more marketing messaging for consumers should cut through the marketing noise. So, what can marketers do to stand out? Which approaches will break through all that holiday noise? Take a …
The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of the digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of the total marketing influencers surveyed reported that email marketing performance …
The most business use of Twitter is to meet potential customers and leads the same way you would at a networking event or trade show. However, you can also use it to promote your brand, interact with your customer base, create buzz around upcoming events, and develop direct relationships with bloggers and journalists for potential …
During the holidays, consumers are surrounded by marketing and sales promotions making it extremely difficult to cut through noisy inboxes. Therefore, the early preparation for the holiday is the better. The below findings reveal insights into the most effective tactics for retailers in preparing for the holiday season: Plan ahead early: 33% of retailers who …
Content marketing focuses mainly on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and finally, to drive profitable customer action. Content marketing has become a powerful tool for both private and public sector teams. It can inform, educate and engage audiences effectively, and ultimately impact program outcomes. Figure …
Trust is the first step towards conversion. If visitors to your site have any doubts about how trustworthy you are, they’ ll bounce right out and never come back. Whether you are just browsing the web or you go online to make purchases, it can be tough to gain people’s trust on your website. So, …