Tag: Social Media

Building a successful consumer-company relationship is a two-way communication method one of the main factors weighing on the level of consumer trust. Advertising as a communication tool that elicits lots of attention and emotions is a big part of the trust-building process. Its character whether socially responsible or controversial sets a tone for the communication …

On Thursday, Instagram launched their new messaging app ‘Threads’. The app is meant to simplify communication with close friends. Moreover, the app offers users an easy way to share statuses to let close friends know what they’re up to. “For your smaller circle of friends, we saw the need to stay more connected throughout the …

Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn. The platform owes its speedy expansion to …

For many people, social media platforms are an integral part of their day to day lives. For businesses, social media is the most important arena for their marketing to land. If you want to ensure that you are earning the maximum ROI on your social media marketing campaigns, here’s what you need to do. Identify …

The holidays are great chances to connect with customers on a more personal level. Halloween can be a time to bring out the scary, the surprises, the games, or whatever that fit your brand in the form of Halloween marketing campaigns. Halloween is undeniably one of the most expensive and, consequently, most profitable holidays in …

The social media manager will administer the company’s social media marketing and advertising the social media manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he engages with customers on a daily basis with the ultimate goal of conversions. The …

The Alpha generation is overloaded with messages from brands, choosing the right channels including relevant trusted advisors like online influencers will be critical if you want to cut through all the noise to reach the next generation of shoppers. But just as important is ensuring that the journey from social media to a site is …

The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest. Social networks have evolved into multi-media platforms, digital consumers are now …