The majority of the 300 marketing professionals surveyed by Evergage and Researchscape International in spring 2018 agreed that personalization has a great impact on customer relationships; with 56% of respondents said the impact was strong and 18% felt the impact was “extreme.” This leads us to the fact that people don’t want to be treated …

Mothers are an incredibly powerful demographic group in the United States and China. Women drive the majority of purchase decisions across a wide range of verticals, including travel, housing, healthcare, food, and automotive. Despite this far-reaching influence, many marketers miss the mark when targeting moms. Why? Sometimes it’s because marketers have an inaccurate understanding of …

Content Marketing Institute has produced its ninth annual content marketing survey in participation with MarketingProfs. This report surveyed about 300 B2C marketers to investigate how content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about. Key Findings of the B2C Content Marketing 2019: 57% of B2C marketers surveyed expect their …

Social media is connecting the world in a way no other technology has before. People around the world are connected to one platform or another, and check in or post almost every day, social media users occupy their own space on the Internet because each subcontinental country has their own platforms, media coverage, language, interests, …

Today, Over 87% of companies worldwide believe that digital transformation is a competitive opportunity while a third say it’s a matter of survival. Two-thirds of Global 2000 company CEO’s plan to have digital transformation at the center of their corporate strategy. That’ why the Digital Marketing Institute has launched its guide includes the main reasons …

Facebook’s Cambridge Analytica crisis raised issues about privacy and integrity and users began to question the value networks provide and seek more meaningful ways to engage. As a result, a radically new social paradigm is emerging and social media users asked to be treated like individuals, not demographics. The Hootsuite’s report investigated the five key …

The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …

As the holiday season approaches, marketers and stores owners honed their marketing skills with a bulk of data and statistics to get a good start. Magento Commerce has surveyed 15 leading experts in the e-commerce industry to present the best practices in creating irresistible customer experiences that help your business stand out, boost sales, and …