eCommerce has a great history since it was invented back in May 1989, when SequoiaData Crop introduced Compumarket, the first internet-based system for eCommerce. In the emerging global economy, eCommerce has increasingly become a vital component of business strategy and a solid catalyst for economic development. The continued expansion of eCommerce could lead to downward …
Imagine shouting in a crowded room where everyone’s trying to be the loudest. That’s pretty much the game when you’re running a business spread out over different locations. You’re there, trying to make a splash online, but every local market feels like a new puzzle. Connecting with each community genuinely? That’s a whole other ball …
Amidst the rise of AI, fostering human connections is paramount. Video, known for its emotional resonance, is favored by B2B marketers. However, despite its growing importance, only a small fraction harness its full potential. CMI’s research unveils insights into video and visual storytelling trends, shedding light on the challenges and opportunities faced by marketers. Explore …
Introducing the Dropshippers Surrounding yourself with individuals who share your interests and goals is a powerful way to learn and advance. Even if meeting face-to-face isn’t possible, the internet bridges these gaps, facilitating connections and learning. This guide aims to link budding and experienced dropshippers with the knowledge, ideas, and tools necessary for success, drawing …
What is Native Advertising? Native advertising takes on various forms and dimensions. While some native ads are present on search and social platforms, we focus on those that seamlessly integrate with the aesthetics of a publisher’s site. The Native Advertising Institute succinctly captures the essence of this concept, stating, “Native advertising is paid advertising that …
There is no denying that your online presence can make or break your business. Figuring out the best way to execute a digital marketing campaign can be overwhelming. Should you hand over your website and social platforms to an agency or try rallying your troops internally? The good and bad of both paths could leave …
Content saturation on the open web is a reality, making it increasingly challenging for your audience to discover your content. Native advertising with publishers remains a scalable marketing channel, yet navigating the industry’s jargon, especially for newcomers, can be confusing. While the fundamental concept remains the same—connecting brands with large audiences via media outlets—the online …
What Is a Product Page? Reflect on your most recent online purchase. What drove you to buy that particular item from that specific site instead of exploring other available choices? Chances are, the product page played a pivotal role in your decision-making process. It’s the cornerstone of converting visitors into customers, akin to a salesperson …