Tag: Social Media

In the emerging global economy, eCommerce has increasingly become a vital component of business strategy and a solid catalyst for economic development. The continued expansion of eCommerce could lead to downward pressure on inflation through increased competition, cost savings and changes in sellers’ pricing behavior. From startups to small and medium-sized businesses right through to …

If you were to look at all of the biggest and most successful companies around the world, you will notice that they all have an excellent brand reputation. Branding is how you differentiate yourself from the competition, so if you are able to make your company viewed in a positive light, it will help you …

The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …

A cryptocurrency is a digital asset designed to act as a medium of exchange that uses strong cryptography to secure financial transactions, managing the generating of additional units and verify the transfer of assets. Cryptocurrency holders are well-educated professionals in technical, information technology and financial industries the most. Cryptocurrency holders have traditionally been associated with …

Consumer behavior has been defined as the “acquisition, consumption and disposition of products, services, time and ideas by decision-making units”. It is the study of individuals or groups select, purchase, use or dispose of products, service, ideas, or experiences to satisfy needs and desires. Generation X, those born between 1964 and 1982, often get ignored …

Email marketing is one of the most ubiquitous—and oldest—forms of digital marketing, poised to grow to over 3 billion dollars this year, up from 2 billion in 2014.  Email marketing remains popular after over two decades of usage because it’s effective. It has a median ROI of 122%, more than four times higher than other …

Influencer marketing is mostly used in attempts to impact a customer. New concepts and objectives are raising such as awareness, loyalty, and generating engagement. The concept of word-of-mouth communication that minimizes this noise has received significant attention in the digital ocean and communication through social media has become a cultural phenomenon. As electronic word-of-mouth increases, …

Marketing helps spread the word about who you are and what you do as a company. Businesses all over the world invest in marketing practices that help them grow their customer base and increase their profitability. In fact, companies depend on marketing campaigns for their success. Without its prevalence, your brand awareness would suffer. When …