Getting more potential customers online adds to the confusion and leaves you with more questions than answers: What should I start with? Do I have to pay for ads or not? Which social media network is the best suitable for my business? And how do I get found by potential customers online? For many small …

Consumers also find direct mail marketing valuable as long as the materials come from brands and/or categories they are interested in. The vast majority of purchase decisions are made or discussed at home. In fact, retail, auto, and financial purchases that require higher levels of consideration almost universally involve the home, according to a recent study …

How do we plan and execute, measure and analyze our digital marketing campaigns? That’s an impossible question to answer with a single solution. Creating your marketing strategy is your first challenge. Your second is drawing up your marketing plan. This eBook will show you how to determine your goals, find your voice, target demographics, analyze …

Organic social media can be used to develop brands. Often brands must use paid social media and combining organic and paid social media marketing to accelerate growth and boost revenue as much as the budget permits. Organic marketing is critical because it lets brands develop and maintain their brand presence. Nurture their audience with a …

Ways of interacting, communication and behaviors are dynamic, and shift as people enter different life stages. As they get older, teenagers with an age range from 13 to 17 are starting to use communication tools in the same way as adults. They will continue to use their tools such as texting, social networking and video …

While social media has its benefits, it also can facilitate toxic exchanges that emotionally burden teens, many teens witness online gossip, drama, and bullying very frequently, and they find this upsetting. Many teens feel overwhelmed every day by the large number of notifications they receive and feel pressure to respond because most people expect them …

Despite the growing population of online shoppers, internet users describe online shopping as a frustrating, confusing, and overwhelming activity, Consumers are generally concerned both about privacy/confidentiality and data security. Privacy is the basis of human dignities and other human rights and values, like freedom of joining and freedom of speech. All internet users are engaging with …

The use of social media platforms has become widespread over the recent years for many, the use of these social media platforms has become a daily routine. Particularly for younger generations, social media has become an integral part of their social life. For others maybe these platforms don’t seem to be so interesting or they …