Tag: Social Media

Do you worry that your B2B company can’t build a presence on social media successfully? You’re not alone. There are many B2B company owners who wonder how they might engage people through social media content. The misconception is that B2B is too boring of a topic for people to get excited about engaging with on …

When you’re just starting out in business, it’s normal for budgets to be tight – and online marketing might be the first expense that you think about cutting. But, whilst traditional advertising methods can be costly and difficult to measure, today’s small businesses have certainly got the greatest access to a range of cost-effective and …

YouTube undoubtedly is the “go-to” platform when it comes to video content. This is a platform that is used by both big and small brands to improve their video content strategy. With the cut-throat competition, these days where all these creators want their content to go viral as soon as it’s posted, thus, following new …

There’s a reason that big businesses tend to have a large marketing department filled with top talent: they need it. To effectively create and deploy a marketing strategy that generates leads and converts customers is a monumental task. It’s no wonder, then, those small businesses face numerous challenges when it comes to marketing. Here are …

Investment is one of the key hallmarks of the business. Most businesses require that injection of capital to really get their plans off the ground – and without that initial investment, whether from a loan or from a body of investors and funders, you won’t be able to enact your ambitious plans. But where should …

Whether you are an executive at an established software consulting company or a freelance consultant who wants to level up your career, understanding marketing mix and incorporating it into your strategy is a great starting point to grow your business. What Is the Marketing Mix? The marketing mix is one of the most popular terms …

Do you know that the average rate of shopping cart abandonment sits at 68%? Well, the key question which is confusing marketers is how they can keep customers hooked and assure more revenue for their business? Read the strategies of how to turn browsers into buyers, leverage social proof for increased sales, and use customer …

The holiday shopping season is the greatest sales period for retail for the whole year. But what keeps people coming back after the holidays?!! If they visit your store for a Black Friday deal, what could make them stay loyal?!! Criteo conducted global consumer research and crunched data across 1.9 billion active monthly shoppers to …