/ Researches / Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends – North America | CMI
Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends – North America | CMI
Content Marketing|North America
Content Marketing Institute collaborates with MarketingProfs to release the ninth annual report on enterprise content marketing in North America. The report explains how for-profit enterprise marketers—those working in organizations with 1,000-plus employees use and invest in content marketing.
A Quick Glance at Content Marketing in North America Enterprises – 2019:
68% of respondents indicated that their organization was much more/somewhat more successful with content marketing compared with last year.
43% of respondents considered their organization’s content marketing maturity as sophisticated/mature
61% claimed their organization is extremely/very committed to content marketing
71% said content marketing technology is providing better insight into how their content is performing.
The Proportion of North American Enterprise Marketers With a Content Marketing Strategy
The Content of “Enterprise Content Marketing 2019 – North America” Report:
Comparisons Based on Organization’s Commitment
Success, Maturity, Commitment & Team Structure
Content Marketing & Sales Alignment
Account-based Marketing (ABM) Use
Strategy & Opinions
Technology Use & Proficiency
Audience Research & Nurturing
Content Creation & Distribution
Budgets & Spending
Goals & Metrics
Issues of Importance & Unique Challenges
Number of Pages:
Data as driven from a sample of 1,947 recipients from around the globe—representing a full range of industries, functional areas, and company sizes. The survey was conducted during June and July 2018. This report focuses on the findings from the 236 respondents who indicated their organization is a for-profit enterprise (holds 1,000+ employees) in North America.
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.