/ Researches / Global Consumer Insights Survey 2018 | PwC
Global Consumer Insights Survey 2018 | PwC
Half of all online shoppers worldwide use smartphones to complete payment at a brick-and-mortar store, either through customized orders in advance, in-store apps, or a mobile payment platform at checkout. Take a sneak peek at the top insights into the shopping behavior of over 22,000 consumers in 27 territories across the globe surveyed by PWC:
Online Shoppers in China (59%) and Vietnam (54%) are much more likely to purchase groceries online, while online shopping Canada (8%) and Belgium (9%) are less likely to do so.
40% of respondents would consider a drone as a delivery method. Only 16% of them would do so with any products, while 22% would do so for low-value products.
More than a third of respondents still hadn’t experienced virtual reality in store so this trend is moving slowly.
41% of respondents have no problem with retailers monitoring their shopping patterns to tailor special offers for them, compared to 34% who want retailers to send special offers for them when they are in the vicinity of the store.
When online shoppers went online to get inspiration for purchases, social networks are the first choice for 37% of them, followed by individual retailer websites (34%) and price comparison websites (32%).
A Figure Shows the Satisfaction Proportion of Virtual Experience of Products and Services (Augmented Reality)
Data were driven from over 22,000 online shoppers in 27 territories across the globe.
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