As the oldest digital marketing channel, the importance of email for marketers only continues to grow, and as Gmail has become the fastest-growing and most actively used ISP. Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97%, according to new data from Yes Marketing. The data further unveiled the e-mailing best practices marketers followed to improve their reputation.
In this report, Yes Marketing analyzed Gmail reputation data from more than 150 brands over the period from Jul. 2017 to Jan. 2018 to help digital marketers better understand how their reputation stacks up against others and what steps they can follow to improve it.
The report also reviewed Gmail’s reputation metrics – which rates senders’ domain and assigns a reputation tier based on factors such as email volume & spam – against panel inbox placement data from senders across various industries, including retail, financial services, consumer goods, entertainment and more.
Yes Marketing tracked and analyzed Gmail reputation data from over 150 brands spanning a variety of industries including retail, financial services, consumer goods, entertainment and more from July 2017 to January 2018.