Needless to say that the holiday shopping season, from November to the end of December, is the most popular time for online shopping and gifting.
The new Holiday Online Shopping Trends 2019 brought to you by Episerver showed that the highest number of shoppers start their holiday shopping on December 1-15.
A Figure Shows Time of Starting Holiday Shopping (e.g., shopping for Christmas, the New Year, Black Friday, etc.)
Keep reading the key points and download the full report shows how eCommerce retailers can best prepare for the 2019 holiday shopping season.
The Key Holiday Online Shopping Trends 2019:
- Amazon is the undisputed king of online holiday shopping as 42% of the gifts online shoppers expect to purchase all or most of them via Amazon.
- Online is the most preferred channel for 2019 holiday shopping as 39%t of holiday shoppers prefer to do most of their holiday shopping online.
- 32% of online shoppers start their holiday shopping journey on Google when they don’t have a specific product in mind.
- When it comes to apparel shopping, more consumers turn to a brand or retailer’s website (43%) than Google (29%) or Amazon (30%).
- 68% of online shoppers often or always compare what they find on a brand or website to what’s available on Amazon.
- Regarding the influence of influencer marketing, 52% of online shoppers have clicked on an influencer’s product post on social media.
Content of the “Holiday Online Shopping Trends 2019” Report:
- Key Findings (Do & Don’t)
- Do: Understand Timing
- Don’t: Alienate Self-Guided Customers
- Don’t: Surrender to Amazon
- Do: Fill the Content Gap Amazon Created
- Don’t: Ignore How Shoppers Research
- Do: Make Shopping Convenient Via Paid Search
- Do: Market with People
- Don’t: Forget About Tracking
- Don’t: Hide the Fine Print
- Do: Humanize Digital Interactions
- Don’t: Under Invest in Mobile
- Do: Win with Customer Centricity
Number of Pages:
Data were driven from over 4,500 global online shoppers from the USA, the UK, Germany, Belgium, Luxembourg, the Netherlands, Australia, and Sweden. Respondents to this survey have shopped online (e.g., via desktop, mobile, smart devices) in the past year. The survey was conducted between Dec. 2018 and Jan. 2019.
Respondents from the “Holiday Online Shopping Trends 2019” report are broken down as shown above: