How People Discover, Use & Stay Engaged With Apps, Nov 2016 | Think With Google & Ipsos | Digital Marketing Community

Digital Marketing Researches & Reports

How People Discover, Use & Stay Engaged With Apps, Nov 2016 | Think With Google & Ipsos

Mobile Apps | USA

Managing mobile devices across clouds and business operations become more critical to enterprise success than ever before.

A 15-minute online questionnaire was conducted on 999 smartphone users in the US, aged 16–64 to understand factors that inspire apps loyalty or abandonment.

  • Friends/family and browsing app stores are the top ways people find out new apps, but when it comes to installation, price & privacy play a key role in installing or not.
  • It worth to be mentioned that half of the smartphone users have never paid for an app.
  • On average, users have 35 apps installed on their smartphone.
  • More than half of people who have installed apps are using them regularly (31%v for daily use).
  • Apps are more commonly used for playing games (91%), tracking physical activity (87%), staying organized (84%), listening to music and navigation (80%), while mobile sites are used mostly for browsing and exploring.
  • Ease of use and navigate are the top reasons users love particular apps.
  • People stop using apps when they’re not useful or take up too much memory.

Think With Google

Think With Google is the Google's source for insights, trends and research in digital media and marketing. It provides marketing leaders with creative inspiration, industry intelligence and best practices. On Think With Google platform, marketers will find the data, trends along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences.

    Subscribe for our newsletter!

    Fields marked with an * are required