Internet advertising revenues in the United States totaled $32.7 billion, for the first six months of 2016. Revenues for this period increased 19.1% over the first six months of 2015. The analysis of the historical trend (as shown in the below graph) indicates that 2016 would be the highest year in revenues.
The internet, as medium for advertising, had been gaining a significant momentume and had been witnessing a significant dynamism throughout the recent years. In HY2016, 3 key trends could be highlighted as below:
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