Online Reviews: The Consumers’ Perspective, 2017 | Feefo
Reading online reviews has become a key step in any purchasing journey; as feedback & comments lifted by other shoppers help people to make informed and confident purchases. That makes 66% of consumer surveyed said that reading reviews, is their first port of call to help make a decision.
Read the below and recognize the attitudes and behaviors of the UK today’s consumer towards online reviews:
Founded in 2007 and located worldwide, with offices in the UK, USA, Australia and Hong Kong, Feefo is an independent customer review system for businesses. Feefo collects trusted reviews from genuine customers to better understand their buying decisions with authentic reviews matched to transactions.Feefo helps businesses benefit from trustworthy customer insights, along with the tools to increase traffic, footfall and sales. The Feefo platform has helped more than 4,000 industry leaders to connect with their customers, drive business to their website and gain real, actionable insights.