The majority of respondents whose companies don’t offer OTT services were likely to think that OTT viewership hours will exceed typical broadcast TV viewing levels within the next 4 years.
72% of respondents say that OTT as a viable revenue opportunity today.
86% of respondents offering OTT services today confirm the viability of OTT as a revenue opportunity today.
About the importance of the 3 types of OTT service offerings – a live event, live linear, & video-on-demand “VOD”: 64% of respondents rated VOD as very important to OTT-business plans, live event importance rated with (47%) and live linear rated also with (42%).
Competition from free services is the biggest commercial challenge face businesses to offer live-linear OTT services.
The quality of service & experience is the biggest technical hurdle in offering live-linear OTT services.
OTT monetization strategy approaches focused on subscriptions with a rate of 42%, higher than advertising (35%).
A Graph Shows The Mix of Streaming OTT Video Content Types.
The report analyzes responses from 809 Streaming Media Magazine and streamingmedia.com readers on OTT trends and opportunities.
Unisphere Research, a division of Information Today, Inc. (ITI), is a market research company that conducts proprietary and custom research projects in conjunction with the top data management, IT user groups, and other leading-industry communities.The company has pioneered user group-based research and has built its editorial products in conjunction with its user community-based market insight.