With over 48,7 millions of the UK population who access the internet in 2018, mobile devices’ consumption continues to grow steadily, with over 39 million of them use mobile devices. A recent study conducted by comScore & UKOM on the UK online users to better understand the online behaviour of them. Data revealed that there …
Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …
This research is conducted by Econsultancy in partnership with Adobe, that explores the digitally driven opportunities and challenges facing organizations from the perspective of IT professionals. Here are some of the main insights mentioned in the research, The Top Three Organizations Priorities of Success in 2018: Security of business and customer data is ranked as …
The content marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action. 39% of this year’s UK surveyed marketers said that their organizations are in the sophisticated/mature phase of content marketing maturity, while 26% are in …
“Digital Shoppers” are the most connected type of shoppers who purchase “everyday” items like groceries and household consumables online. Such kind of shoppers relies on e-commerce to satisfy many of their daily needs. Take a sneak peek at the top line findings of the digital shoppers in the US and some other countries: An Overview of …
“Omnishoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. The US and the UK have the highest rates of omnishoppers, while Germany has the less with 69% of omnishoppers – across the surveyed countries – indicated that they prefer to do as much online shopping as …
Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. UKOM launched its quarterly report on the UK digital market; review the latest insights into the online population in the UK, its online behaviour, use of devices, as well as …
Enterprise m still at a very early stage of maturity, with less than a quarter of employees eligible to access such facilities. Many employees complain that the only advance over the last 10 years has been to “mobilize the laptop”. So, there is an alarming gap between Central IT and line-of-business IT environments. Figure out …
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