Smartphone plays an essential role in digital commerce; 65% of consumers in the UK using their phone to order food or purchase non-essential items. More than 1 in 5 do so on a weekly basis. Find out how mobile devices are impacting the retail shopping experience for both consumers and high street brands: 98% of …
Sub-Saharan Africa region grows faster than any other region; the CAGR – Compound Annual Growth Rate – of 6.1% over the 5 years to 2020 is around 50% higher than the global average. The region also holds 20 million unique mobile subscribers equivalent to a penetration rate of 43% and it’s expected to have more than …
Nowadays online shoppers purchase more from international retailers, shop more on smartphones and it’s not surprising that online shoppers’ satisfaction has risen faster for smartphones compared to other devices. These behavioral shifts are driven by rapidly changing the consumers’ preferences, disruptive technologies and impacted by the desire for better prices, unique products, and increased convenience. …
eCommerce is rapidly expanding in developing countries. As more goods and services are traded online, it becomes increasingly important for enterprises to have an online presence. eCommerce is facilitated by improved connectivity and the growing proliferation of mobile devices, social media, and new innovations. At the same time, many developing countries need to overcome various …
Google is more than just a search engine, it offers a ton of tools in addition to its search engine that can be hugely valuable for marketers. In the Q2 of 2017, Google search spending increased by 23% year-over-year and Facebook budgets continued to grow much more rapidly than the online ads industry as a …
In the 7th annual content marketing survey, you’ll find that 87% of UK marketers surveyed use content marketing. Read the below and gain insights into the UK content marketing strategy, factors influence its success, types of prioritizing its’ activities, marketers’ attitudes about content creation: 74% of UK marketers surveyed have small content marketing teams serving the …
Millennials of Asia are “digital natives”. They have hit the peak of Asia economic productivity and they also have the greatest purchasing power. Read the main points about attitudes and behaviors of Millennials of Asia -mainly in Singapore, Malaysia & Thailand: Mobile Brands Used by Millennials: Apple’s iPhone is the leader in both Singapore and Thailand, …
Businesses are investing their valuable time and resources into creating compelling content, but their strategy won’t complete without a plan to distribute it. Below are the highlighted points which show companies methods for achieving their most important content marketing objectives: 81% of marketing influencers consider their content marketing and distribution strategy to be successful to …
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