Google Ads on Youtube videos’ median CPC is $2.09, which is decreased by 10.3% since Q2 2019.
Google Ads on Youtube videos’ median CPM is $7.45, which is decreased by 7% since Q2 2019.
Google Ads on Youtube videos’ median CTR is 0.36%, which is decreased by 5.3% since Q2 2019.
Google Ads Search Benchmarks, CPC, Q3 2019
Microsoft Advertising (Bing Ads) Benchmark—Q3 2019
Microsoft ads median CPC is $1.99, which is increased by 27.6% since Q2 2019.
Microsoft ads median CPM is $53.50, which increased by 0.04% since Q2 2019.
Microsoft ads median CTR is 2.92%%, which is decreased by 11.8% since Q2 2019.
Microsoft Advertising Benchmarks CTR, Q3 2019
The Content of the “AdStage’s Paid Media Benchmark, Q3, 2019″ Report:
Google Ads Benchmark
Number of Pages:
Benchmark metrics are representative of AdStage clients who utilize their products to manage and report on advertising accounts in the North American region.
They made no claims that their benchmark metrics are indicators of a network’s performance at large. Customers’ ad accounts that meet certain spend and activity thresholds are aggregated and summarized to produce median values across their client population.