Digital Marketing Researches & Reports

Tech Tracker, Q4 2016 | Ipsos

Consumer Behavior | UK

89% of GB -Great Britain- adults have accessed the internet in the last 3 months, with an increasing penetration reached 71% in Q4 2016. Nearly 2 in 5 of adults have at least one gaming console in their households with 1 in 5 owing Microsoft’s Xbox360 or Xbox One, and nearly a quarter own ebook readers.

The Internet and social media usage overview among GB  adults:

  • The top activities that the GB adults have done in the past 3 months were:
    -Sending & receiving emails (with a rate of 81%).
    -Visiting sites for getting personal interests, information (with rate 72%),
    -Visiting sites to get info products (with rate 70%),
    -Visiting sites to buy products online (with a rate of 67%).
    -Checking bank accounts and other financial holdings have seen a significant rise as it reached 58% in Q4 2016.
  • The majority of respondents claim that they have a personal computer or laptop (with rate 80%), laptop (with rate 72%), DVD player (with rate 58%), and digital TV (with rate 56%).
  • 74% of GB adults own smartphones and use it for reading or sending emails with a rate of 69%, visiting social networking sites with rate 54%, and browsing websites with a rate of 48%.
  • The top social networking sites visited in the last 3 months were Facebook, followed by Twitter, Instagram, Google+, and Snapchat.
  • Females Facebook users are higher than males with a rate of 51% while the rate of Males is 49%.
Tech Tacker Q4 2016_Ipsos

A Figure Shows The Percentage of Users Visited Social Platforms in The Last 3 Months, 2016.


Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.

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