According to Wikipedia, Health insurance is insurance that covers the whole or a part of the risk of a person incurring medical expenses, spreading the risk over numerous persons.
This case study talks about one important health insurance provider. Keep on reading to know the details.
Data Axle worked with this client, one of the top 5 health insurance companies in the US. This health insurance company offers the following: health coverage, as well as dental, vision, emergency assistance, life, and disability insurance to almost one million members worldwide.
Moreover, and like many insurance companies, this company offers a range of products to both B2B and B2C audiences, and these products can actually vary greatly depending on the region - down to the zip code level - making it extremely difficult to have a one-size-fits-all approach to marketing and acquisition.
This insurer needed to adopt modern marketing strategies in order to allow them to take a macro approach to acquisition that translated to hyper-targeted initiatives for local markets.
“Supplementing our data with Data Axle’s consumer attributes helped us build a more complete view of our prospects and customers and resulted in an 8.2% lift in our acquisition rate. In addition, Data Axle’s database solution gave us a secure, compliant, and centralized location for our integrated database which enabled us to access the insights we needed to execute hyper-local acquisition programs.” Sr Director, Marketing Analytics
Based on Data Axle's efforts, here are the results:
”Data Axle has given us the tools and technology to execute a personalized, local-level acquisition program – delivered at scale and driving excellent results. Our localized acquisition approach is increasing growth across multiple product offerings for both our B2B and B2C audiences.
Senior Director, Digital Analytics