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Digital Marketing News


YouTube Kills Its Messaging Feature, As They Shift Focus To Public Conversations

August 22, 2019 |

YouTube is getting rid of its native messaging feature, which means you’ll no longer be able to send direct messages on YouTube. YouTube made this decision after choosing to focus attention on public conversations, like the Stories feature they launched last year. Starting September 18th, the option will not be available within the app. Yet, …


WordPress Owner, Automattic, Acquires Tumblr for a Shocking Price

August 17, 2019 |

Automattic, owner of WordPress, acquires Tumblr, a long-time friendly rival company, for what is reported to be very low sum. With the deal valued at less than $3 million. The deal marks a dramatic change of fortunes for Tumblr, which Yahoo bought for $1.1 billion just 6 years ago, and then assimilated into the Verizon fold …


LinkedIn Adds Content and Sharing Options in Sales Navigator

August 15, 2019 |

LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. The latest feature update to LinkedIn’s sales prospecting tool represents the company’s latest attempt to attract sales specialists into spending more of their working day on the …


LinkedIn Announces New Audience Insights Tools Through its API Program

August 14, 2019 |

LinkedIn announced the addition of a new element to its API program to help brands get insights on audience engagement. It will enable third-party partners to shed light on key topics of focus to improve LinkedIn campaigns. This all-new “Audience Engagement” category has five new third-party analytics tools: Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr. Audience …


Snapchat Introduces “Instant Create” for Advertisers

August 2, 2019 |

Snapchat’s new Instant Create tool is now available. The tool enables advertisers to create vertical video ads on Snapchat more quickly and easily. Advertising on Snapchat usually comes with a lot of pressure. The platform’s users are not highly welcoming of ads. And when they must view them, they expect to see high-quality content. “Just …


Pinterest Introduces New Shopping Features, Browsable Catalogs and Personalized Shopping Hubs

August 1, 2019 |

Pinterest is adding two new features meant to enhance the shopping experience of users. Moreover, the new features will allow direct-to-consumer sales on the platform.   Personalized Shopping Hubs: The new features offer personalized shopping hubs at the top of users’ home feeds. Purchase ideas based on individual consumer shopping history show by both style …


Pinterest Introduces New “Ads on the Go” Tool to Manage Campaigns on Phone

July 27, 2019 |

Pinterest introduces new mobile ad tools “Pinterest Ads on the Go” that allows brands to create and manage their ad campaigns more easily, and help drive awareness and performance for the marketers on the platform. using mobile phones. Pinterest explains the motives behind “Pinterest Ads on the Go”: “In the last year, we’ve added a …


Facebook Changes News Feed Ad Format Starting Next Month

July 20, 2019 |

Facebook Ads is one of the most used advertisement platforms out there. Thus, the news that the social network will be making changes to Facebook ad format should be treated with extreme significance. These changes will be effective starting August 19th, 2019. As explained by Facebook, the updates for mobile News Feed ads will be: …


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