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Pinterest’s New Guide: Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches

September 17, 2020 |

Everyone’s talking about Pinterest’s new guide as it focuses on the power of positivity in social media, particularly with respect to building your brand online. Moreover, Pinterest has also taken a veiled shot at other social networks, which use engagement as a key consideration: “If social media has taught us one thing, it’s that unfiltered …

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Twitter’s Testing Audio Clips in DMs with Brazilian Users

September 14, 2020 |

Back in June after the launch of audio clips in tweets, Twitter is now also testing another option which is launching audio clips in DMs with some users. Audio Clips in DMs: The screenshot above, which posted by social media expert Matt Navarra, shows the new option, which Twitter is calling “Audio messaging”, it enables …

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Google Adds a New Way to Track Video Ad Conversions When Users Don’t Initially Click Through

September 11, 2020 |

It is obvious that tracking definitive video ad performance, or any digital ad exposure can often be complex and this is because users might not significantly click through on the ad right away, however, may still be influenced towards conversion by that exposure. However, there are different ways to estimate this, including overall exposure relative …

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Some Instagram Users Can View Instagram Stories on Facebook

September 4, 2020 |

This week some social media users reported seeing the following notification in their Facebook feed: We can see that it is not only Facebook’s messaging tools that are slowly becoming more intertwined. The above notifications explain that some users are now capable of viewing Instagram Stories on Facebook with the Instagram Story appearing within the …

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TikTok Introduces its New Marketing Partner to Advertisers

September 4, 2020 |

TikTok’s new Marketing Partner Program is now launched! It is the platform’s latest element in its push to expand its advertising potential along with maximizing opportunity for brands. TikTok’s New Marketing Partner Program: Regarding TikTok’s new Marketing Partner Program, TikTok says: “We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with …

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Check the New Insights Into Video Ad Effectiveness From Twitter

September 3, 2020 |

You might have heard about this before, but the video is the top and best performing content type across all social media platforms, especially on Twitter. Researches prove that Tweets with video see 10x more engagement than those without video, on the other side, Promoted Tweets with videos save more than 50% on cost-per-engagement. If …

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New Ad Tools from Google to Retailers Ahead of the Holiday Rush 

September 1, 2020 |

Google has announced new ad tools options for retailers ahead of the coming holiday season – even though it feels like a long way off. However, if you count the days Christmas is now only 114 days away! Additionally, consumer behaviors have been changing due to COVID-19 restrictions and lockdowns. Therefore, these new ad tools …

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New Education Sessions on Creating Branded AR Effects Are Available on TikTok

August 31, 2020 |

TikTok keeps on rolling on, and this week, TikTok has announced, a new, free education session for brands that are looking forward to using its AR tools in order to build their campaigns. In light of the new TikTok’s education sessions, TikTok says: “You are invited to attend the first TikTok Branded Effect Webinar – the …

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