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Facebook Rolls Out New Tools For The Holiday Season Marketing Efforts

October 12, 2019 |

Facebook has released several new tools to assist businesses with their holiday season marketing efforts. According to a Facebook-commissioned study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching …

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Pinterest Launches Pinterest Academy for Marketers and Businesses

October 9, 2019 |

Pinterest Academy, a new e-learning platform was launched on Tuesday by the world’s catalog of ideas to help new businesses on the platform get started. Via the new academy, businesses will be able to discover the benefits of all ad products Pinterest has to offer, take advantage of the platform’s advanced targeting among several other …

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Facebook to Pay $40 Million in Settlement for Inflating Video Ads Views

October 8, 2019 |

In a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform, Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The …

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Twitter Adds a New Set of Features to The Platform

October 5, 2019 |

Twitter is frequently bringing new features for its users in order to improve the overall user experience. The company is really working hard to compete with other similar platforms. Twitter rolled out a revamped version of its desktop version back in July this year. Then the company announced two major changes in August. Twitter updated …

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Instagram Introduces Threads, Their New Messaging App

October 4, 2019 |

On Thursday, Instagram launched their new messaging app ‘Threads’. The app is meant to simplify communication with close friends. Moreover, the app offers users an easy way to share statuses to let close friends know what they’re up to. “For your smaller circle of friends, we saw the need to stay more connected throughout the …

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Google Adds New Safety and Privacy Features to YouTube, Maps, and Google Assistant

October 3, 2019 |

Google has introduced several new privacy features for Cybersecurity Awareness Month that give users ways to control their data privacy on Maps, YouTube, and Google Assistant. Google Maps incognito mode The company announced that Google Maps will now feature an incognito mode, which is set to launch on Android sometime this month, and on iOS …

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Reddit Video Ads Get 3 New Updates

September 29, 2019 |

On September 25th, Reddit announced 3 updates concerning its video ads. The new updates are 2 new aspect ratio for ad sizes, a new mobile landing page & offering exceptional URL for cost per view campaign.   Mobile landing pages for video ads The new mobile page is designed in a way to provide a …

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Snapchat Extends Advertising Length Limit, with New Ad Formats

September 25, 2019 |

Advertising is an ever changing industry, considering how fast technology is moving but also how fast people’s attention spans are changing. As such, Snapchat has opted in a new advertising service for companies looking to advertise on their platform. Originally, Snapchat allowed marketers to have a 10 second video for their advertising commercials. But according …

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