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Digital Marketing News


Facebook Introduces “Facebook Pay” to United States Users

November 13, 2019 |

Facebook announces the launch of Facebook Pay. The new payment method presents part of Facebook’s efforts to make eCommerce more convenient for users and significantly easier for small businesses, “a convenient, secure, and consistent payment experience” across its platforms. Facebook states in a blog post on Tuesday, that the new service, called Facebook Pay, will …


WhatsApp Introduces “Catalogs” for WhatsApp Business

November 9, 2019 |

On Thursday, the messaging behemoth WhatsApp rolled out ‘Catalogs’ for WhatsApp Business app. The feature will allow enterprises to showcase photographs of various products that potential customers can browse through. As WhatsApp puts it, the new feature creates “a mobile storefront for businesses to showcase and share their goods”. WhatsApp continues in a blog post: …


YouTube Updates Homepage Format of Its Tablet and Desktop Apps

November 8, 2019 |

YouTube is rolling out a new homepage format. The new format will include bigger thumbnails, a move that frustrated people when the company first tested the new design earlier this year in August. However, we should keep in mind that the update is only available for the Desktop and Tablet apps. This means that you …


Google Brings New Ad Placements for Shopping Ads on YouTube

November 7, 2019 |

Google is enhancing the placement and visibility of Shopping ads on YouTube, the company announced Tuesday. In addition, Showcase Shopping ads are also appearing in other placements and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads.   This lets brands advertise their products and services right in the YouTube …


LinkedIn Announces “Members First” Guideline, As The Platform Reaches 660 Million Members

November 6, 2019 |

LinkedIn engagement has been growing aggressively, as the business-oriented social network announced that their total number of members has reached 660 million. LinkedIn has seen over 8 million additional members just in the US since February, more than 3 million in Brazil and 7 million-plus in India as well. Moreover, LinkedIn has more than 48 …


Facebook Will Be Setting a Limit on The Number of Ads a Page Can Run in 2020

November 5, 2019 |

Facebook announced that it will be setting a limit for the number of ads a page can run simultaneously in 2020. The social network is one of the biggest platforms when it comes to advertisements around the world. However, the platform came under scrutiny recently as it was found in the Cambridge Analytica scandal.   …


Seismic Acquires Percolate, a Marketing Software Company

November 5, 2019 |

On Nov. 5th, Seismic, the San Diego-based software company, completed another acquisition. Seismic acquires Percolate, a New York-based content marketing platform. The acquisition will build out Seismic’s sales enablement platform by giving marketers oversight on how their content affects potential buyers. Some of Percolate’s current customers include DHL, Electronic Arts and DocuSign. Seismic’s customers include …


Facebook Announces New Logo, And Here’s Why

November 5, 2019 |

On Monday, Facebook announced a new logo for Facebook Inc. The new logo is meant to separate the parent corporation — and its subsidiaries like WhatsApp and Instagram — from the Facebook social network, sometimes known internally as the “big blue app.”   Facebook is now spelled out all in capital letters and has no …


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