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Twitter Introduces “Go Live with Guests!” Feature

May 31, 2019 |

This week, Twitter announced “Go live with guests”. This feature will enable users to add audio-only guests into their streams. Consequently, adding new vibes to live streaming, and as Twitter promises “It’s more fun than talking to yourself”. The new option will see users joining live streams – if the streamer permits them to -, …


LinkedIn Acquires Drawbridge, the Data Personalization Platform

May 29, 2019 |

As a show of LinkedIn’s relentless work towards enhancing its ads platform, LinkedIn Acquires Drawbridge. Drawbridge is a data analytics company, through which LinkedIn looks to utilize Drawbridge’s advanced personalization AI, and further refine LinkedIn’s targeting capacity. LinkedIn Acquires Drawbridge, What Does it Stand to Gain? As LinkedIn Acquires Drawbridge, it looks for various benefits. …


Facebook Outlines Tips for More Effective Feeds & Stories Ads

May 28, 2019 |

Facebook, the social network of choice for billions of people, is giving businesses tips on how to make the best out of their Facebook Ads services. Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. …


Facebook to Launch “GlobalCoin” in 2020

May 26, 2019 |

News has been going around Facebook’s new Cryptocurrency for some time now. Yet, several sources have reported new details regarding the project, most noticeably calling it “GlobalCoin”. As reported by the BBC: Facebook wants to create a digital currency that provides affordable and secure ways of making payments, regardless of whether users have a bank …


LinkedIn Launches New Ad Transparency Tab

May 22, 2019 |

Transparency on social media platforms has been a recurring theme Lately. This comes as a result of how political interference on social media has grown exponentially in the past couple of years. Giving these platforms no other option but working on new tools and options to avoid public scrutiny. These tools help users better understand …


Facebook Uses Surveys to Personalize News Feeds

May 19, 2019 |

Facebook has always developed methods to determine who people might want to hear from on their News Feeds, based on signals like how often they interact with a given friend, how many mutual friends they have and whether they mark someone as a close friend. Now, Facebook has begun surveying people to ask them to …


Instagram Creates New eCommerce @shop Account

May 13, 2019 |

Instagram announced that they have created a special account called @shop, which brings together posts from online merchants that sell products through the image-sharing app. This is a clear indicator that the Instagram seeks to build itself out as an e-commerce platform to supplement ad sales. Instagram says that @shop is a celebration of small …


Facebook’s Plans for Their Cryptocurrency Project

May 10, 2019 |

Facebook’s been quite secretive about planning to utilize the digital currency exchange process, and their Blockchain division, yet leaks are bound to happen.  The reports portray these plans as one of the most significant shifts for company, and could alter the course of eCommerce on a huge scale. A couple of months ago, The New …


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