Digital Marketing News


Facebook Adds New Volunteer Features for Earth Day, Shares New Data on Climate Change Awareness

April 16, 2021 |

As we expect Earth Day next week, and in order to mark the event, Facebook is adding some new volunteer features to promote community participation, not only that but also new data that underlines the need for increased action on improving climate change awareness. Facebook’s New Volunteer Features: In light of the new volunteer features, …


TikTok Adds New ‘Business Creative Hub’ to Highlight Relevant Trends and Tips in Brand Use

April 16, 2021 |

TikTok’s looking forward to helping brands tap into the latest trends – both on the platform generally also among businesses in their local region – with the addition of a new ‘Business Creative Hub’ content showcase, which is now available to business accounts within TikTok. In light of TikTok’s Business Creative Hub, TikTok explains: “From …


Facebook Launches New Vaccine Awareness Prompts in News Feeds to Help Maximize Take-Up

April 14, 2021 |

Facebook has launched another push in order to help maximize COVID-19 vaccine take-up, this time through new, in-feed alerts which will help users to get the vaccine, as soon as they’re qualified to do so. Facebook’s Vaccine Awareness Prompts:  Based on Facebook’s vaccine awareness prompts and as shown in the above example, once vaccines are …


New Insights From TikTok on How Older Users are Engaging on the Platform

April 13, 2021 |

Even though TikTok is primarily the domain of younger audiences, older users are also becoming increasingly active on the platform, according to recently published insight from TikTok. In a pitch to marketers on the potential of the platform for reaching parents, TikTok has shared some new data on how older people are using the platform …


Twitter Announces New Office in Ghana to Expand Global Footprint

April 12, 2021 |

Today, Twitter has announced that it’s opening a new office in Ghana in order to help expand its presence in the growing African tech sector. This is a result of CEO Jack Dorsey’s passion for the African region, and the expanding opportunities in the local market. Twitter’s Global Footprint: New Office in Ghana In light …


Twitter Re-Brands its Ad Options in Order to Simplify its Promotional Offerings

April 8, 2021 |

Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. This actually helps to provide more clarity around its various ad offerings and makes it easier for brands to find the right promotional option/s for their needs. According to Twitter: “After an extensive discovery and research …


Instagram Shares Tips on Effective Influencer Marketing

April 5, 2021 |

We can’t deny the importance of influencer marketing that boosts and maximize your social media marketing efforts. So, if you’re looking for more tips, Instagram’s influencer marketing tips got you covered! Influencer partnerships can have a huge impact on campaign success, especially on more creative, visual platforms, as understanding the ins and outs of each, …


Snapchat Launches New Back to School Resource Center for Marketers

April 2, 2021 |

With students getting ready for a return to school, and to in-person learning, marketers are already mapping out their strategies in order to tap into this audience, as well as maximizing sales ahead of the academic year. In light of this, Snapchat has launched a new ‘Back to School’ resource center for marketers, which includes …


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