AI is fueling digital transformation across the Middle East & Africa today. It has the power to amplify human ingenuity and extend our capabilities, empowering us to achieve more. Artificial Intelligence is already improving our lives today and promises to change. Artificial intelligence is already changing society and empowering people in new many ways by …
Online shopping is a form of e-commerce which permits consumers to directly purchase goods or services from a seller by using the Internet. It is a form of electronic commerce where consumers can directly buy goods or services from a seller over the internet without an intermediary service. Online Shopping becomes more popular in people’s …
Millennials, the generation born between 1980 – 2000, represent a segment that is a significant contributor to the economy, has strong social influence and high banking potential, millennials are born in a time when information is instantly available, which has changed their outlook drastically compared to other generations. They have grown up with digital devices …
Video content is a necessary part of the digital marketing mix, videos are powerful because they can have a strong emotional effect on viewers. It’s no secret that funny, shocking, amazing, and inspirational videos do particularly well online. Video is the ideal tool for experiential marketing giving viewers the chance to experience something alongside the …
Online shopping or marketing is the use of technology for better marketing performance. Retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping. Retailers are continuously studying the factors that influence the consumer’s attitudes and behaviors towards online shopping. Consumer’s attitude …
Mobile messaging apps are defined as services that provide private one-to-one or one-to-many communication between registered users, where messages and calls are then transmitted via data connections on the mobile web. Most mobile messaging apps are known as over-the-top. OTT messaging is provided by a third party as an alternative over the top of what …
Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …
Account-based marketing offers many promises around customer growth and retention. While it is not a new concept, both data-driven marketing approaches and new marketing tools have given the account based marketing a resurgence of late, making it a practical approach for any sized organization to be successful. These require a solid data foundation in order …
