Digital Marketing Researches & Reports

Everything shifted with the COVID-19 pandemic, including customers’ plans and shopping behaviors, which in turn has shifted the 2020 and 2021 eCommerce market greatly along with the typical consumer journey. Without further ado, let’s go through this MENA eCommerce statistics report. The MENA Market in Numbers The Middle East and North Africa region has always …

Planning for the future is totally challenging because it is unpredictable, in the era of technology and marketing, and as we enter the new decade of marketing 2020, the only certain thing is change. The new Hubspot’s “Not Another State of Marketing Report” is to help marketers all over the world to get a head …

Social media use in the Middle East has reached its peak, especially in countries such as the UAE. which recorded the highest social media penetration ever estimated at 99% in 2018. Saudi Arabia also recorded the highest year-over-year growth in the number of social media users with a rate of 32%. All these indicators and …

Influencers play a huge part in marketing campaigns nowadays, and the question that is asked the most is “how much should influencers get paid?” However, there was very little influencer compensation data available. This report highlights the most important points about influencer compensation and you will no longer have to worry about the right amount …

Understanding consumer trends is very important for businesses. Staying up to date with changes in consumer priorities and behavior makes you close to the consumer besides giving them the best experience they want. In light of this, this report focuses on consumers’ attitudes and behaviors over the first quarter (January through March) and the second …

The fashion industry is one of the fastest-growing industries in the world, and this report is here to tell you how it’s one of the fastest-growing in the MENA region, too. In this report, we define fashion products as being fashion accessories, clothing, shoes, luggage, jewelry, cosmetics, and other luxury products and the growth of …

Influencer marketing is now a highly sophisticated marketing strategy. For years, it was synonymous with Instagram, that’s no longer the case with the rise of TikTok and social media usage across all social platforms hitting an all-time high. Without further ado, let’s go through this report. Commitment to Influencer Marketing: Influencer marketing continues to grow …

For over a decade Instagram has been around, racking up one billion monthly active users, 25+ million business accounts, and a projected $18 billion USD in ad revenue this year. According to the Instagram engagement report, Instagram is now a key business platform, supporting multinational brands as well as innovative entrepreneurs alike in achieving their …