Digital Marketing Researches & Reports

Influencer marketing is now a highly sophisticated marketing strategy. For years, it was synonymous with Instagram, that’s no longer the case with the rise of TikTok and social media usage across all social platforms hitting an all-time high. Without further ado, let’s go through this report. Commitment to Influencer Marketing: Influencer marketing continues to grow …

For over a decade Instagram has been around, racking up one billion monthly active users, 25+ million business accounts, and a projected $18 billion USD in ad revenue this year. According to the Instagram engagement report, Instagram is now a key business platform, supporting multinational brands as well as innovative entrepreneurs alike in achieving their …

We can see that millennials are slowly becoming the benchmark of consumer behavior. Also, despite numerous setbacks, millennials remain positive. On the other hand, gaming shines through in every aspect of millennials’ lives – from their interests and entertainment behaviors, to what influences them as consumers; and the COVID-19 pandemic has accelerated this. Let’s get …

The COVID-19 pandemic has made a lot of things become a trend due to the lockdown. Online TV exploded due to the lockdown, however, has since colled off. Moreover, music streaming engagement continues to increase. But the real deal is gaming, it is now as common as watching TV. Without further ado, let’s see people’s …

With 331.4 million users worldwide in 2021, Snapchat Generation has stepped up to be the change-makers they believe the world needs. Moreover, The Snapchat Generation expects to have a two-way relationship with their favorite brands. Not only that but also, As a result of the pandemic, the Snapchat Generation has a renewed appreciation for friends …

It is proven that only 9% of American consumers say they feel represented in advertising. That percentage is really low for an industry that spends so much time, money, besides talent on targeting consumers. The question is why is there such a disconnect between the reality of American culture today and the messages that advertisers …

As people looked for new forms of entertainment besides ways to stay connected with others. More people were playing, watching, and streaming than ever before, bringing in new gamers as well as re-engaging lapsed players. The games marketing report for 2021 shows players’ behavior, including their motivations, preferences, and habits. Games Marketing Insights in 2020: …

Definitely, COVID-19 has changed a lot of things and especially the way we think about a lot of things. We can say that COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways. Let’s get started with COVID-19‘s impact on workplaces report. COVID-19’s Impact On Workplaces: How COVID-19 Changed …