Digital Marketing Researches & Reports

Knowing your target audience is a part of your campaign success, females are an important target audience, marketing to mothers is challenging because they represent a very diverse and large group, which means the approach of ” a one size fits all” won’t help. In light of that, this report sheds the light on mothers, …

After declaring that COVID-19 is a global pandemic, industries, businesses, and economies are affected by it, some had the chance to take advantage of it, and others could not. However, this report is to gain a better view and understanding of how organizations are approaching the radical changes to business as usual brought about by …

The world is facing a crisis nowadays due to the swift spread of COVID-19. It is obvious that there are a lot of industries and economies have been affected by COVID-19. There have been a lot of changes in our lives, students started remote learning as well as workers who started to work from home. …

Looking back at most innovations in our lives we can see that they all have a human side, and this is not new, obviously, innovations make people’s lives easier, more efficient, and definitely more enjoyable. Starting with the invention of the wheel to the smartphone you have, what actually inspires innovation is getting feedback from …

COVID-19 has an impact on everything around us, starting with industries and economy to the content consumers engaging with. In addition to that, media consumption has been increasing lately due to the lockdown. Amid the current circumstances, IAS wanted to know and understand the attitudes of US internet users towards coronavirus ads adjacency and how\if …

As a marketer, one of your main goals is to reach your target audience and to make them familiar with your product/service. The basis on that, content creation plays a vital role because when you create content you provide important information to your audience besides attracting potential customers to your website and increasing engagement. B2C …

B2B marketers use content marketing as it is important to enhance conversions because it allows connecting and education leads and customers. Other than that, it encourages conversions by giving consumers the information they need to make their purchasing decision. The Top B2B Content Marketing Goals 2020 Content marketing is a set of strategies which are …

Content is highly important to marketers when they are looking forward to communicating and engaging with their target audience. There are some forms of content such as pictures, written content, and videos. Video marketing is beneficial and effective for the consumer, not only that but it also provides marketers a shareable, attractive, and versatile medium …