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YouTube is getting rid of its native messaging feature, which means you’ll no longer be able to send direct messages on YouTube. YouTube made this decision after choosing to focus attention on public conversations, like the Stories feature they launched last year. Starting September 18th, the option will not be available within the app. Yet, …
Automattic, owner of WordPress, acquires Tumblr, a long-time friendly rival company, for what is reported to be very low sum. With the deal valued at less than $3 million. The deal marks a dramatic change of fortunes for Tumblr, which Yahoo bought for $1.1 billion just 6 years ago, and then assimilated into the Verizon fold …
LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. The latest feature update to LinkedIn’s sales prospecting tool represents the company’s latest attempt to attract sales specialists into spending more of their working day on the …
LinkedIn announced the addition of a new element to its API program to help brands get insights on audience engagement. It will enable third-party partners to shed light on key topics of focus to improve LinkedIn campaigns. This all-new “Audience Engagement” category has five new third-party analytics tools: Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr. Audience …
The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …
In the Nordics, smartphones have become more widespread than laptops. Owning a smartphone is changing even how Nordic consumers interact with banks, but they have also given life to new ways of payments. This has brought Nordic countries to the rise of mobile wallets, although mobile wallets are not a new phenomenon, in the last …
In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …
A cryptocurrency is a digital asset designed to act as a medium of exchange that uses strong cryptography to secure financial transactions, managing the generating of additional units and verify the transfer of assets. Cryptocurrency holders are well-educated professionals in technical, information technology and financial industries the most. Cryptocurrency holders have traditionally been associated with …
Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Leads drive revenue. At this very moment, every successful B2B brand is executing strategies to produce leads three or four quarters …
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get …
Email Marketing Is One of the Most Ubiquitous Digital Marketing Forms Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of …
Influencer marketing is now performed by 86% of marketers and delivers ROI as much as 11x that of other digital media. Nearly three-quarters of consumers use social media to make purchasing decisions. And 92% of consumers trust recommendations from friends, family, and influencers. So, if you aren’t leveraging social media influencers to spread brand awareness …
Facebook is looking for a Digital Marketing Manager, Gaming in Menlo Park, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Create quarterly integrated marketing plans across paid, earned, and owned channels to grow adoption of Gaming Creators and Instant Games. Drive funnel optimizations and specific product/feature …
Seven West Media is looking for a Digital Content Producer in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Scope, create and produce lifestyle content, as well as generate innovative ideas to attract, engage and retain Pacific Magazines digital audiences. Operate with editorial and …
Seven West Media is looking for a Social Media Director in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Idealise, brainstorm and devise social strategy across all brands. Improve social concepts and plan for implementation including video and viral concepts. Pull together content schedules …
AspireIQ is looking for a Product Manager in San Francisco, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Own the success of AspireIQ’s core discovery and workflow product. Lead the end-to-end life cycle for product features from planning to execution to launch. Associate with engineers, designers, …
The Mobile Trends Summit will present the challenges, and the opportunities on mobile in 2020, through rapid-fire presentations, in-depth roundtable discussions and a keynote presentation from the best brand marketer. The Mobile Trends Summit is free to attend for B2C brand delegates who meet the seniority criteria. At the Mobile Trends Summit, you will explore …
Open Mobile & Digital Experience Summit will bring together Chief Digital, Product, Marketing officers from America’s most powerful and innovative brands to shape how they can create personalized, seamless and connected digital and mobile experiences that impact and add value to customers daily lives. Open Mobile & Digital Experience Summit let you learn from the …
INBOUND is a community of people who are passionate about marketing, selling, and delighting customers in an inbound way. INBOUND is one of the fastest-growing business events in the world because of the top quality content. INBOUND 2019 uniting super curious, question-asking experts with big-name and break-out industry thinkers, high-octane events, and boundless education sessions. …
Content Marketing World Conference 2019 (CMWorld 2019) is one of the Content Marketing Institute’s series of digital marketing and content industry events around the world. Content Marketing World 2019 offers an opportunity for marketing leaders to learn and connect with the best and the brightest in the content marketing industry. The conference also is rolling …
SEOwithPro is fastest growing and awarded full SEO, web design and development service agency based in Toronto, Canada. SEOwithPro implements a marketing strategy specifically for your business needs, it does not take ‘one solution fits all’ approach so with it you are getting 100 % tailored and customized internet marketing solution which seamlessly integrates with …
Inbox Marketer is a leading digital marketing agency based in Guelph, Canada. Inbox Marketer is now part of Trendline and providing email consulting and professional services to fortune 1000 companies. With over 15 years of applied digital marketing experience, Inbox Marketer has a successful track record of driving transformational business results for its clients. As …
Archive Digital is a digital marketing agency based in Vancouver, Canada that turns traditional businesses and organizations into digital leaders. Archive Digital is a young, highly motivated team of digital strategists, developers, and creatives who make big things happen. Archive Digital pride itself on being true partners; agile and responsive. Archive Digital take a broad …
Pearl White Media Inc. is a web and graphic design company based in Montréal, Canada that specializes in WordPress, WooCommerce and Magento websites. Based in Montreal has been helping businesses get online for more than a decade. With a deep background in graphic, web design & marketing, Pearl White Media have developed over 500 websites …
Asana is a leading and the easiest project management platform that aid teams organize and manage all of their work, from small projects to strategic initiatives where it focuses on the goals, projects, and daily tasks that grow business. Use Asana whether you’re between meetings or in line for a latte to quickly capture tasks, …
Canva is a free drag-and-drop graphic design platform that loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that gets shared. It features drag-and-drop editor and premade professional layouts to make designing quick and easy. Additionally, Canva cuts out the requirement for an expert designer and lets you …
AdRoll is the best digital marketing solution that specializes in converting window shoppers into full-fledged customers that would buy your products and services offered in your site. AdRoll is one of the most popular retargeting tools in the market which utilizes various platforms like social media, mobile, and the web to achieve its goals. AdRoll’s …
Unbounce is a world’s leading landing page platform for quickly building, tweaking and publishing new landing pages to test. As one of Canada’s fastest-growing tech companies with offices in both Vancouver and Berlin, Unbounce has powered over 650,000,000 conversions to date and serves more than 15,000 customers worldwide. One of the most fantastic features of …
In the emerging global economy, eCommerce has increasingly become a vital component of business strategy and a solid catalyst for economic development. The continued expansion of eCommerce could lead to downward pressure on inflation through increased competition, cost savings and changes in sellers’ pricing behavior. From startups to small and medium-sized businesses right through to …
If you were to look at all of the biggest and most successful companies around the world, you will notice that they all have an excellent brand reputation. Branding is how you differentiate yourself from the competition, so if you are able to make your company viewed in a positive light, it will help you …
Whether it’s just you or whether you manage a team of marketers, staying motivated and working efficiently is super important. It can often be easy to burn out when the workload becomes too much, which is why you need to have tactics in place to get the most from your team and keep everyone happy …
What predictive analytics is and how it can improve your marketing performance? In this article, we will discuss one of the main trends in AI marketing.
Tour My India is a well-known travel brand in India, accredited by IATO. With a huge share in travel industry, their site has an established consumer share & presence over the web. With the growing success in travel, the company recently acquired an award in the category of “Excellence in Tourism Industry” by World Tourism …
Today’s case study will explore Facebook collection ads format, a mobile-only format, designed to maximize the mobile user experience. These ads are on both Facebook and Instagram. People who tap on collection ad are seamlessly taken to a fast-loading, full-screen experience to browse or learn more about what the ad offers. Rather than attempting to …
LinkedIn account based marketing uses highly-targeted content to attract a very particular audience on the platform. Instead of focusing on a wide audience and hoping to lure in new customers like traditional lead generation methods. Moreover, ABM focuses on engaging a distinct committee of buyers or influencers within target business accounts, as shown in this …
For brand marketers, ever concerned about ROI, measuring the efficacy of their campaigns to tell if they’re actually driving sales, is a constant headache. But how to attribute a sale to a given piece of marketing as the number of marketing channels out there seems to grow exponentially? It turns out there are more than …
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