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The spread of fake news on social media has created an unprecedented crisis, especially in India. Lynch mobs, often prejudiced against certain minority communities and incensed by fake news, are taking the lives of innocents while the law-and-order system grapples with the rising violence. One of the major reasons behind the spread of misinformation has …
Facebook has released several new tools to assist businesses with their holiday season marketing efforts. According to a Facebook-commissioned study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching …
Twitter issued an apology on Tuesday for using phone numbers provided by users for security features in targeted advertising, claiming the incident was a mistake. Twitter at times encouraged users to provide their phone numbers, which were then added into its targeted advertising tool called Tailored Audiences. The tool enables advertisers to upload their customer …
Pinterest Academy, a new e-learning platform was launched on Tuesday by the world’s catalog of ideas to help new businesses on the platform get started. Via the new academy, businesses will be able to discover the benefits of all ad products Pinterest has to offer, take advantage of the platform’s advanced targeting among several other …
Customer relationship management has been the prevailing term associated with companies that wish to manage their sales funnels and revenue streams. However, with the explosion of marketing technology, multichannel marketing, and new pressures on revenue generation, companies have realized that they need to look beyond their CRM systems, they have to take dive deep in …
Smart homes and home automation are ambiguous terms used in reference to a wide range of solutions for controlling, monitoring and automating functions in the home. Smart homes and the internet of things IoT are two interconnected trends dating back to the late 1990s-2000s. Without the IoT, the ability of the internet to connect different …
Building a successful consumer-company relationship is a two-way communication method one of the main factors weighing on the level of consumer trust. Advertising as a communication tool that elicits lots of attention and emotions is a big part of the trust-building process. Its character whether socially responsible or controversial sets a tone for the communication …
Customer intelligence is the process of gathering and analyzing information about customers it has become a fundamental requirement for companies seeking to compete in the digital era. As the consumer’s data footprint continually expands, so does the opportunity for businesses to understand customer requirements at a collective and individual level, helping organizations to provide better …
When it comes to creating value for marketing organizations and agencies, LinkedIn technology and content partners are in a class of their own. Nowadays, there are hundreds of partners in the LinkedIn marketing partner program. They offer a range of services and solutions that will help you to achieve your marketing objectives. Technology partners have …
Building an eCommerce solution today is hard, it is about defining both a technical and customer-centric vision for companies and brands, and then working out how to strike a fine balance between being able to realize the strategic vision and leveraging prebuilt features from various services and platforms to support that vision. However, the traditional …
Globalization has been accelerated by the boom of the internet, with the rise of China’s economy, the 700 million internet users in the forbidden country shall not be neglected by any international brand who wants to achieve global success and enjoy their buying power. Baidu is a very different search engine when compared with Google …
Many B2B businesses have jumped on the eCommerce bandwagon in recent years as they watched competitors increase market share by giving today’s B2B buyers what they want: a convenient way to shop and buy online, while some B2B buyers still prefer face-to-face interactions with salespeople, most of today’s B2B customers want to buy online. This …
Caliber is looking for a Digital PR Manager in Edinburgh, UK. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Support our Head of Digital PR in creating new business proposals, oversee media promotional activity, and proactively grow clients’ media horizons. Design and manage your own campaigns, …
Caliber is looking for a Front End Developer in Edinburgh, UK. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Responsible for scoping and executing headline interactive content marketing and social media campaigns. Demonstrate practical knowledge and experience gained via a previous front end developer role, be …
Whyletz is looking for a Brand Strategist in Kochi, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Improve strategies for brands. Conduct research for branding projects. Lead brands by advising competing strategies. Contribute innovative ideas toward brand creation & management. Attend client meetings, brief the …
Whyletz is looking for a Branding Designer in Kochi, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Design identities and brand collaterals. Device for web, digital and print media. Direct brands and develop their marketing collaterals. Contribute ideas to concepts and creative discussions. Job Requirements: …
Hero Conf 2019 is the world’s only all-PPC and the largest digital advertising conference that will provide a unique opportunity to engage with the industry’s best and brightest, innovative ideas, creative discussions and connections that matter. Hero Conf 2019 is provided by Hanapin Marketing that is a premier digital marketing agency focused exclusively on PPC …
Digital Excellence 2019 is the membership and association sector’s annual digital transformation focused conference. Digital Excellence 2019 is the ‘go-to’ one-day event and the largest digital-focused membership national conference in the UK/EU that will enable you to establish best practice from high profile membership bodies, hear inspirational speakers and network with fellow membership/association professionals. Digital …
Mobile World Congress 2020 is the largest and most important mobile event in the world that presents the different innovations to investors, engineers and scientists with the aim of offering the latest technological tools. Mobile World Congress is annually gathering over 100,000 professional visitors in both Barcelona and Shanghai focusing on a different aspect of the …
ad:tech Mumbai 2019 is the original industry event for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, create strong partnerships and define new strategies to compete in an ever-changing marketplace. ad:tech is recognized as the world’s most interactive advertising and technology conference and exhibition. ad:tech shows …
YellowFin Digital is an award-winning creative design and digital marketing agency in Corpus Christi, TX, its team provides more than just your basic website and digital marketing. Its team specializes in their respected fields of expertise, for any industry, to make sure you are getting the best return on your digital marketing investment in all …
Cornerstone Digital is a top web design and application development agency in Sydney, Australia that combines beautiful design, expert development and cutting edge technology to create websites that work for your specific business needs and objectives. Cornerstone Digital has the know-how to help your business succeed online – just as we have for hundreds of …
Continuum is an award-winning web and mobile app development agency in Toronto, Canada that specializes in the design and development of websites, web and mobile applications and digital marketing. Continuum is a leader in providing business solutions using web content management systems, developing applications based on e-Commerce platforms, developing mobile applications. Continuum has tremendous experience in …
Hatchet is a leading digital agency in Perth, Australia that thrives on finding solutions to the diverse digital challenges local companies face as they grow. Hatchet has grown from the status of the bright idea to fully realized solutions provider, connecting businesses in Perth and Western Australia with a unique set of comprehensive web services. …
Tweepi is a useful social media tool that helps you manage Twitter followers and helps businesses of all sizes with account setup, user engagement, follower tracking & geo-location targeting through AI-driven processes. Tweepi allows you to analyze multiple Twitter accounts and to establish more valuable connections on Twitter. Tweepi is without a doubt an incredible tool …
MavSocial is a simple and affordable social media management solution used by thousands of marketers, businesses, and agencies to streamline their social media activities. MavSocial allows marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and cooperate with team members. MavSocial currently supports …
Quuu is a powerful curated content suggestion and scheduling platform that help you grow your social media following and engagement by helping you post hand-curated content in your niche. Content curation makes you stand out from the masses on social media. It’s a way of providing value and consistency to your followers. However, doing it …
PromoRepublic is the only social media content automation SaaS for SMBs that helps you create stunning social media posts based on holidays, trends, events and more. With 100,000+ post ideas for small businesses, marketers, agencies, franchise and multi-locational brands, PromoRepublic improves the quality of content posted by SMBs on Facebook, Instagram, and other social networks …
As of January 2019, there were over 1.94 billion websites on the Internet which means there’s probably a lot more landing pages than that. Landing pages can look vastly different from one another and even though each brand may use different strategies to get their message across, they have the same goal: to generate leads …
Search Engine Optimization (SEO) has been a major focus among business owners and marketers for many years. It can broadly be described as the process of making your website appear higher in search engine results. However, it involves more than simply posting content with keywords and links to your site. Having an effective SEO strategy …
For many people, social media platforms are an integral part of their day to day lives. For businesses, social media is the most important arena for their marketing to land. If you want to ensure that you are earning the maximum ROI on your social media marketing campaigns, here’s what you need to do. Identify …
The holidays are great chances to connect with customers on a more personal level. Halloween can be a time to bring out the scary, the surprises, the games, or whatever that fit your brand in the form of Halloween marketing campaigns. Halloween is undeniably one of the most expensive and, consequently, most profitable holidays in …
Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences. Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos. Small businesses must continually think of ways to get products and services in front of as many people as possible. Doing …
SEO is known to be a challenge, and in many cases, a very complicated one. What kind of SEO Strategy do you need? How to measure if it’s working? What is the number of factors affecting the ranking and determining your organic search results? Ten? One hundred? One thousand? It’s easy to find answers for …
Cost Per Conversion is one of the most relevant metrics in marketing. Also known as Cost Per Action (CPA), Cost Per Conversion shows how much money obtaining a real customer who will make a successful conversion actually costs. A conversion could be signing up for something, making a purchase, or watching a video. Consequently, the …
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