Best Marketing Case Studies & Campaigns

SomProduct Gets The Most Out Of Their Paid Ads With PPC Protect

SomProduct is one of Romania’s leading online stores for home decor & furniture. Their story begins back in 2008 when they launched with 5 products in their online store: 3 mattresses, 1-bed base, and 1 sofa.

But now SomProduct has more than 100,000 products on their e-commerce website, from bedroom and living room furniture and accessories to kitchen and outdoor products.

PROBLEM

SomProduct’s Google campaigns are constantly changing even though it is a Google-facing business and relies heavily on PPC to drive website traffic and support lead generation.

 

SOLUTION

Marketing Manager Roxana Mara Raţiu Roxana acknowledges there is a perception that Google takes care of click fraud and refunds invalid clicks. However, she also said that she doesn’t completely trust Google’s algorithms and responsiveness to the problem.

Concerned about illegitimate clicks, the business decided it needed invalid click protection. And PPC Protect was the preferred solution.

RESULT

How PPC Protect Helped SomProduct:

  • SomProduct has seen a 19% increase in traffic quality.
  • SomProduct's ad spend is going towards many better-qualified leads.
  • SomProduct saves an average of £9,500 per month.
  • PPC Protect’s automated software identified 27% of SomProduct’s monthly clicks as invalid or suspicious.

PPC Protect

PPC Protect's team includes marketers and technologists who are dedicated to providing advertisers with a true picture of what they're paying money for. PPC Protect's team combines the world's most robust database of invalid PPC click profiles with real-time cybersecurity monitoring to ensure only genuine users see your PPC ads. They classify each ad click to determine what traffic should be excluded from interacting with your ads and prevent that traffic from even seeing them.

Benefits of Using PPC Protect:

  • No two ad campaigns are alike. PPC Protect's systems automatically build a unique protection profile based on the metrics and behavior of your clicks.
  • Make automated PPC bidding and targeting strategies more effective by excluding false intent signals generated from invalid users.
  • Dark pattern UX is used by many websites, apps, and ad networks to generate unintended clicks from uninterested or unengaged users.

The Top Features of PPC Protect:

  • More Revenue. Same Budget.
  • You’re In Control. Choose Which Traffic You Would Exclude.
  • Unintended Clicks.
  • Eliminate Bad Traffic.

PPC Protect Pricing:

  • Pro
  • Elite
  • Agency
NOTE: for further information about the pricing, check their website.
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