In today’s digital world, practical business knowledge is more than powerful. As the social media landscape is changing at a fast pace, it’s critical to keep up with the latest trends and techniques to ensure that your social media marketing strategy is still successful. And with many new and trendy marketing strategies, there are plenty …
“Messaging Inspires Trust” says Facebook… Facebook Messenger ads are the perfect way to start conversations with leads about your business, build confidence in your brand, leverage the popularity and convenience of the app to generate more brand awareness and revenue. Today’s consumers expect a highly personalized experience when they interact with brands and delivering personalized …
Perhaps one of the most significant things you’ll need to remember about digital marketing campaigns is that they aren’t static. Digital marketing agencies in the US, businesses and thriving organizations are constantly looking for new well-crafted ways to update and refresh their marketing opportunities to attract much more business than ever before. Now that we’re …
Digital marketing has become an essential part of any business’ operations. Thanks to the internet and smartphones, millions of people all over the world have access to the online world. Without it, it’s likely that businesses would end up lagging behind and be overtaken by the competition. Having said that, being up-to-date when it …
The Ramadan marketing season in full swing, it’s just weeks away from now. This holy month is the busiest ad season of the year in MENA region and also some other countries like Indonesia, Singapore, and Malaysia. The standout content that truly engages an audience has the power to drive shopping decisions for the rest …
Marketing automation software is an advanced platform designed mainly to help marketers capture leads, nurture them further down the funnel, as well as analyze lead behavior and campaign performance. There is a myriad of repetitive tasks in the marketing field (EX: e-mails, campaign management, website analysis, social media marketing, and much more) and these tasks …
The old philosophy of digital marketing is a lot like fishing on a boat with a net. For example, you may be using social media marketing campaigns, direct emails, content marketing, SEO, etc. These can be great at catching plenty of fish. The problem is, that you’re going to catch all manner of fish, and …
Digital marketing has been transformed by the innovative ways by which businesses use data to create successful marketing strategies and improve operations. It doesn’t matter which industry your business is in or the size of your business, marketing analytics should inform every decision that you make. By analyzing data, you can understand your customers, identify …
The concept of “User Persona” has first introduced by Alan Cooper in 1999 to help inform design strategy. This was necessary then since user-friendly digital services and products were lacking. In 2002, businesses began a focus on “Buyer Persona” to address the rapid changes in buying behaviors starting to occur. The question businesses get asked …
For now, the undisputed king of online retail stands atop every other e-commerce platform, leaving everyone else to fight over the scraps left in its shadow. If you’re doing e-commerce, you’re probably selling on Amazon (or you’re in one of the few niches that haven’t been absorbed into its market-distorting gravitational field). Today, Amazon is …
