If your business is to survive — let alone thrive — in the digital world of today, it needs to have a strong and professional online presence. To build this sort of reputation for your company on the web, it’s imperative that you put all of the advice laid out below into practice. Here are …
With more and more startups developing their own companies and fast-tracking their way to a successful business, whether online or in-person, CEOs are now becoming more common. Entrepreneurial business leaders and owners are stepping up to the mark. However, this also means that some business leaders may be falling behind if this is their first …
Every business must juggle a plethora of responsibilities across multiple departments and employees. In the day-to-day business of an enterprise, both recurring and unexpected problems can create chaos for brands that are unprepared to deal with the realities of life. Arguably, one of the biggest safeguards against a business’s demise is hiring the best employees …
If you run a digital marketing company, it can be difficult to know where to start if you’re looking to increase your business productivity. It’s especially hard to figure out what changes to make if you suddenly realize all of your employees are burned out and slowing down because you set a pace for work …
As of January 2019, there were over 1.94 billion websites on the Internet which means there’s probably a lot more landing pages than that. Landing pages can look vastly different from one another and even though each brand may use different strategies to get their message across, they have the same goal: to generate leads …
Search Engine Optimization (SEO) has been a major focus among business owners and marketers for many years. It can broadly be described as the process of making your website appear higher in search engine results. However, it involves more than simply posting content with keywords and links to your site. Having an effective SEO strategy …
For many people, social media platforms are an integral part of their day to day lives. For businesses, social media is the most important arena for their marketing to land. If you want to ensure that you are earning the maximum ROI on your social media marketing campaigns, here’s what you need to do. Identify …
The holidays are great chances to connect with customers on a more personal level. Halloween can be a time to bring out the scary, the surprises, the games, or whatever that fit your brand in the form of Halloween marketing campaigns. Halloween is undeniably one of the most expensive and, consequently, most profitable holidays in …
With around 1 billion monthly active Instagram users, it is safe to say that Instagram is the most engaged social media platform after Facebook. Furthermore, 80% of these 1 billion user accounts follow at least one business brand, signifying an opportunity for businesses to take advantage of this fact and raise their Instagram profile. In …
The internet has democratized commerce in a way that is barely imaginable today. Virtually anybody these days can start a business with nothing but a laptop and a dream. However, that doesn’t mean that everybody gets to make it. Too many still end up failing because they either weren’t aware of what it took to …
