Mistakes are not always as bad as they seem; they offer the chance to learn, grow, and adapt from scenarios that didn’t turn out as planned. They can, however, be quite costly to businesses and sometimes it is better to learn from others’ mistakes and avoid repeating them yourself. When it comes to digital marketing, …
In an internet-driven age, every business needs to use digital marketing to increase their visibility online. This is how you stand out from the crowd and get noticed online, but it can be incredibly competitive which can make it harder for smaller businesses who may not have the budget or resources that a much larger …
Taking a step forward in your business’s digital marketing strategy is one of the most important tasks that you face as a modern-day business owner. Once you take it, you will be sure to provide more intuitive content and, thus, engage today’s audience a lot more effectively. This isn’t necessarily a simple task, though. The …
Being a good manager doesn’t always come naturally to some people, but if you’re in a higher position and your main goal is to lead a team of employees, it’s an aspect you really need to think about if you wish to see results. The management qualities of one individual can have such a huge …
Imagine! You’re standing in a room full of people while presenting a speech. You think this is one of the best speeches you’ve ever given. You filled it with creative ideas and useful information you know your audience will love and really need it. But the only problem is… Nobody in the Room Is Listening …
As a marketer, it can be difficult to find the time and mental energy to keep track of all the birthdays, anniversaries, and other special occasions in your life. As a result, we often wind up overlooking such events until the last moment as we’re inundated with work tasks that are essential for satisfying the …
The increasing number of cyberattacks isn’t just affecting general users and businesses, but also digital marketers helping businesses market their products and services. Cyberattacks can actually impact digital marketers and the campaigns they manage in more ways than you think. An attack that creates negative headlines, for instance, can wipe out years of content marketing …
We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …
In the past, you’ve probably focused a lot of your time and effort on improving your profit turnover and establishing fruitful relationships with your customers. While these are certainly essential tasks for you to undertaking as a business owner, they aren’t the be-all-and-end-all. There are other factors that you have to take into consideration if …
Although you may believe that setting up a page and profile for your business is enough to attract new customers on social media, being proactive on websites such as Twitter and Facebook will help you to communicate your brand to your audience and encourage new visitors to interact with your business. Find out some social …
