Getting more potential customers online adds to the confusion and leaves you with more questions than answers: What should I start with? Do I have to pay for ads or not? Which social media network is the best suitable for my business? And how do I get found by potential customers online? For many small …

Needless to say that any effective digital marketing campaign begins with setting the proper digital marketing plan which starts, in turn, with a clear digital marketing objective. The digital marketing objective you decide on for your digital marketing campaign should te SMART (Specific, Measurable, Attainable, Relevant and Timely). You need to think first about how …

Influencer marketing is booming and brands are dedicating more resources to influencer marketing because it really works. There is a continued widespread adoption of influencer marketing indicates that the channel is becoming an integral part of the marketing mix and is not just a passing fad.  An extensive deep-dive study analyzed over 2M Instagram feed …

Running a digital marketing agency will require the storage of a considerable amount of data, which can range from trade secrets of your clients and their customers’ personal information. Online security is therefore imperative for the smooth running of your business. It can protect your agency’s finances and reputation while ensuring you comply with various …

Once you set your digital marketing plan and identified your main KPIs and metrics, you need to identify a tool to help you measure each of your KPIs. Monitoring and measuring success metrics of any digital marketing campaigns would be too tedious (or nearly impossible) to do manually. You need to utilize good tools, programs, …

Welcome back to the second part of the “Track Like a Hawk” series. We’re gonna start this part with this situation… Imagine you’re sitting at your desk working on your own digital marketing campaign when the CEO passes and asks you what seems to be an innocent question: “How do we know if our digital …

We believe that any effective digital marketing campaign starts with setting the right digital marketing plan which starts in turn with digital marketing objectives. The objectives you decide on for your digital marketing campaign should te SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining your digital marketing objectives, you need to think first about …

Over the last few years, influencer marketing campaigns have become more popular, more trusted by consumers, and more profitable for businesses. A recent study showed that 78.2% of marketing professionals in Europe and the USA claimed to have worked on influencer marketing campaigns in 2017 up from 65% how have claimed the same in 2016. With …

Perhaps you’ve seen them, those people who are early birds; drive to the office through a total gridlock with other half-asleep commuters, work hard all the day waiting until the sweet release at five o’clock. Those people’s formula of success based mainly on rising early and working hard. Perhaps you’re one of them. It sounds …

Every business or even the individual wants to rank above Google’s fold. It is a given that ranking at the top of a search engine enables you to be more reachable to your target audience. The way to do this is done, for sure, by optimizing your website and content. Google has more than 200 …