Best Marketing Case Studies & Campaigns

Norwegian Air Shuttle Saves Ad Spend & Time With PPC Protect

Norwegian Air Shuttle ASA, trading as Norwegian, is a Norwegian low-cost airline and Norway’s largest airline. It operates a fleet of 148 aircraft to 149 destinations across the globe.

PROBLEM

Norwegian came to PPC Protect with the knowledge that their paid search campaigns were being impacted by fraudulent and bot traffic, however, unsure of how to solve the issue.

The paid media team at Norwegian saw immediate value in PPC Protect’s offering and, without help, submitted a business use case for approval after seeing the significant savings to be had.

Moreover, as a company operating in both the EU & California, it was vital that Norwegian chose a solution that adhered to the strict privacy and data compliance requirements of both locales.

SOLUTION

What Did PPC Protect Do to Help The Norwegian Air Shuttle:

  • First, PPC Protect identified the key integrations required to ensure an uninterrupted continuation of data flow with Norwegian’s internal systems. In this instance, that was a custom tracking integration created to support Search Ads 360 plus all associated data, and access to the advanced reporting platform for internal reporting purposes.
  • Next, the custom solution was integrated with the Search Ads 360 account and data flow established between PPC Protect & Norwegian’s campaigns, with a full QA and data auditing process.
  • Finally, weekly performance reviews & check-ins were established between the Norwegian performance marketing team & PPC Protect’s customer success team, to ensure the maximum possible benefit was received from the platform.

RESULT

The Results:

Let's see how PPC Protect helped the Norwegian Air Shuttle,

  1. In the first two months, Norwegian achieved an ROI on the PPC Protect platform of 11.6x, with a single month of savings covering almost one year of platform usage.
  2. $27, 484 of savings in just two months. PPC Protect identified and blocked $27,484 of fraudulent traffic on Norwegian’s paid search campaigns within the first two months of usage.

PPC Protect

PPC Protect's team includes marketers and technologists who are dedicated to providing advertisers with a true picture of what they're paying money for. PPC Protect's team combines the world's most robust database of invalid PPC click profiles with real-time cybersecurity monitoring to ensure only genuine users see your PPC ads. They classify each ad click to determine what traffic should be excluded from interacting with your ads and prevent that traffic from even seeing them.

Benefits of Using PPC Protect:

  • No two ad campaigns are alike. PPC Protect's systems automatically build a unique protection profile based on the metrics and behavior of your clicks.
  • Make automated PPC bidding and targeting strategies more effective by excluding false intent signals generated from invalid users.
  • Dark pattern UX is used by many websites, apps, and ad networks to generate unintended clicks from uninterested or unengaged users.

The Top Features of PPC Protect:

  • More Revenue. Same Budget.
  • You’re In Control. Choose Which Traffic You Would Exclude.
  • Unintended Clicks.
  • Eliminate Bad Traffic.

PPC Protect Pricing:

  • Pro
  • Elite
  • Agency
NOTE: for further information about the pricing, check their website.
  • Subscribe for our newsletter!

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019