Digital Marketing Researches & Reports

In the Nordics, smartphones have become more widespread than laptops. Owning a smartphone is changing even how Nordic consumers interact with banks, but they have also given life to new ways of payments. This has brought Nordic countries to the rise of mobile wallets, although mobile wallets are not a new phenomenon, in the last …

In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …

A cryptocurrency is a digital asset designed to act as a medium of exchange that uses strong cryptography to secure financial transactions, managing the generating of additional units and verify the transfer of assets. Cryptocurrency holders are well-educated professionals in technical, information technology and financial industries the most. Cryptocurrency holders have traditionally been associated with …

Consumer behavior has been defined as the “acquisition, consumption and disposition of products, services, time and ideas by decision-making units”. It is the study of individuals or groups select, purchase, use or dispose of products, service, ideas, or experiences to satisfy needs and desires. Generation X, those born between 1964 and 1982, often get ignored …

Retailers need to provide an outstanding online shopping experience. For most Canadians, online purchasing is no longer mysterious and, for many, it is the preferred way to shop. A detailed survey conducted by Canada Post demonstrates that Canadian online shoppers’ confidence when buying online is increasing. E-Commerce offers fantastic opportunities to firms that can provide …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

Influencer marketing is a booming industry that has continued to grow rapidly, it’s forecasted to reach $10bn total value in 2022. Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway …

Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them, businesses might have a dozen different messages or solutions based on …