Digital Marketing Researches & Reports

“The key drivers of consumer behavior have traditionally been value, convenience, and experience. Looking ahead, brands and retailers need to also consider choice, purpose, and privacy if they are to earn their customers’ loyalty” says Paul Martin, Head of Retail, KPMG in the UK There are many definitions of the tern “Customer Loyalty“, however, it …

2020 is the year that has made us all impressed! Changes are happening to all industries. However, in this report an important and significant industry will be talked about, as The Future of Retail 2020 Report covers what is expected for US retail and eCommerce markets in 2020; not only that but also highlights the …

It’s the time to keep your eyes and ears all open! Rival IQ has released its Social Media Benchmarks Report of 2020… During this new phase of marketing; “competitive analysis”, Every marketer should be keen on knowing his competitors in order to understand their strengths and weak points in relation to his business which helps …

Crisis communication tends to be a big problem for all brands. Regardless of the crisis itself, the way brands respond to impossible situations has always been a struggle, with no clear recipe for success. Due to the COVID-19 pandemic, there is an impact on all industries, some business struggle, unlike other businesses that are flourishing! …

There are many online channels to create a brand identity. Instagram has proven to be an essential and effective marketing tool for businesses that are looking to widen their presence and increase their engagement with the audience. With over 1 billion monthly active users, $25 million business accounts, and a projected $14 billion revenue, you …

The new Coronavirus (COVID-19) compels companies to embrace remote working. Amid the ongoing events and the COVID-19 pandemic, a variety of large firms such as Google, Microsoft, Twitter. Hitachi, Apple, Amazon. Chevron, Salesforce, and Spotify. From the US to the UK, South Korea to Japan, all countries rolled out mandatory work remotely policies to avoid …

Using Emojis has become a cultural phenomenon. It has become an essential part of life as we use it to express how we feel whether it is a negative or positive emotion. As we look to the future, emojis will play the main role in advancing communication to create a more connected world. Let’s take …

Rival IQ analyzed over 29,000 Instagram stories and over 145k frames posted between June-October 2019 to bring you Instagram Benchmarks insights for your 2020 social marketing strategy. The Instagram Benchmarks Report answeres there questions: How do you find your Instagram benchmarks stats? How frequently should you be posting Stories? Should you be posting videos, images, …