Digital Marketing News

TikTok Introduces its New Marketing Partner to Advertisers

TikTok’s new Marketing Partner Program is now launched! It is the platform’s latest element in its push to expand its advertising potential along with maximizing opportunity for brands.

TikTok’s New Marketing Partner Program:

Regarding TikTok’s new Marketing Partner Program, TikTok says: “We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community [and] we’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok.”

Talking more about TikTok’s new Marketing Partner Program, it provides a wide range of approved ads besides creative services that can help brands in better achieving their marketing goals on the social media platform.

As of yesterday’s announcement, TikTok already has 20 certified partners and they range in social media marketing expertise. Moreover, those partners are divided into 4 categories:

  1. Campaign Management
  2. Creative Development
  3. Branded Effects
  4. Measurement

Not only that but earlier this week TikTok also announced a new opportunity for TikTok creators to sell their merchandise directly to their fans simply within the social media platform, also, TikTok recently launched its $200 million Creator Fund in order to pay its top creators on the social media platform.

As obvious, TikTok is looking forward to strengthing the relationships with TikTok creators and brands. It was only last June that TikTok for Business launched.

As per TikTok: “For brands, TikTok opens an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and to Make TikToks. If you’re a marketer in search of resources or a partner interested in building with TikTok, learn more about how to get involved here.”

You should bear in mind TikTok’s new Marketing Partner Program no matter how big or small your business is, as long as you have an interest in advertising.

  • Social Media Advertising

  • Social Video Marketing

  • Social Video Platforms

  • TikTok

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