Digital Marketing News


New From LinkedIn: LinkedIn Updates Marketing Partner Program with New Specialty Categories

September 25, 2020 |

There’s an update about LinkedIn’s Marketing Partner Program, which LinkedIn has announced earlier. The update is designed to make it easier for businesses to find the right experts to help them with each element of their LinkedIn marketing and growth process. LinkedIn’s Marketing Partner Program Update: In light of this matter, LinkedIn explains “Today we’re …


Twitter Shares Insights Into the Effectiveness of its New Prompts to Get Users to Read Content Before Retweeting

September 24, 2020 |

Back in June, Twitter’s pop-up alert was added on articles that users attempt to retweet without opening the article link and reading the post. However, after a full three month of implementation, today, Twitter has shared some new insight into the effectiveness of the prompt and how it has changed user behavior when they are …


Instagram Rolls Out New Reels Updates, Including Longer Clips and Improved Trimming

September 23, 2020 |

It hasn’t been long since, but Instagram is already making tweaks to the design of its Tik-Tik-cloning “Reels” feature, as it looks to maximize the appeal of the short-form video option. However, there are no data about Reels usage as yet -even though Instagram has said that Instagram Reels is taking off in India-, the …


Pinterest’s New Guide: Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches

September 17, 2020 |

Everyone’s talking about Pinterest’s new guide as it focuses on the power of positivity in social media, particularly with respect to building your brand online. Moreover, Pinterest has also taken a veiled shot at other social networks, which use engagement as a key consideration: “If social media has taught us one thing, it’s that unfiltered …


Twitter’s Testing Audio Clips in DMs with Brazilian Users

September 14, 2020 |

Back in June after the launch of audio clips in tweets, Twitter is now also testing another option which is launching audio clips in DMs with some users. Audio Clips in DMs: The screenshot above, which posted by social media expert Matt Navarra, shows the new option, which Twitter is calling “Audio messaging”, it enables …


Google Adds a New Way to Track Video Ad Conversions When Users Don’t Initially Click Through

September 11, 2020 |

It is obvious that tracking definitive video ad performance, or any digital ad exposure can often be complex and this is because users might not significantly click through on the ad right away, however, may still be influenced towards conversion by that exposure. However, there are different ways to estimate this, including overall exposure relative …


Some Instagram Users Can View Instagram Stories on Facebook

September 4, 2020 |

This week some social media users reported seeing the following notification in their Facebook feed: We can see that it is not only Facebook’s messaging tools that are slowly becoming more intertwined. The above notifications explain that some users are now capable of viewing Instagram Stories on Facebook with the Instagram Story appearing within the …


TikTok Introduces its New Marketing Partner to Advertisers

September 4, 2020 |

TikTok’s new Marketing Partner Program is now launched! It is the platform’s latest element in its push to expand its advertising potential along with maximizing opportunity for brands. TikTok’s New Marketing Partner Program: Regarding TikTok’s new Marketing Partner Program, TikTok says: “We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with …


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