Digital Marketing News


‘YouTube Theater’ The Place for Hosting Range of IRL Events

August 29, 2021 |

YouTube steps up its game and takes its presence to the next level as it opens its new YouTube Theater for business, a 6,000 seat performance venue, in Inglewood, California, where it plans to host a variety of live entertainment events.  That’s a fairly old school promo for a modern web business – “where …


Instagram’s “Instagram Insider” Digital Magazine Explores Emerging Trends on the Platform

August 26, 2021 |

The third edition of Instagram’s “Instagram Insider” digital magazine is now published, “Instagram Insider” takes a look at emerging trends based on-platform engagement, as well as providing insights and tips to help guide your strategic approach. Moreover, the fall edition of Instagram Insider looks at seasonal shifts among users, and that takes on a more …


TikTok Enlarges Marketing Partner Program in Southeast Asia

August 25, 2021 |

TikTok continues to enlarge as it is becoming a bigger consideration for marketing teams. TikTok is also growing its Marketing Partner Program, as we know, the program provides access to local expertise as well as guidance in order to help brands maximize their in-app presence. On the other hand, the latest additions on this front …


Instagram Rolls Out its New Sponsored Product Listings to All Merchants

August 24, 2021 |

Instagram’s promoted products were being tested over the last few weeks, and now Instagram is rolling the new promoted products option with the Shop tab to every merchant in the app. As you can see in the following example, brands with products listings on Instagram will now have the ability to promote them on the …


Four Years After Being Shuttered, YikYak Makes a Comeback

August 18, 2021 |

If you’re interested, for whatever reason, your favorite anonymous social media app YikYak is back in app stores in the US now. But no one knows the reason, however, according to the new owners of the app they believe that the global community “deserves a place to be authentic, a place to be equal, and …


Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement

August 10, 2021 |

To tap easier into trends based on music clips, Instagram has added the capacity to search for audio specifically within the search tab in the app. As shown below, now, when you search on Instagram, you’ll be able to switch across to a new ‘Audio’ tab. Instagram’s audio tab will highlight the diverse tracks available …


Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

August 9, 2021 |

Instagram keeps on moving forward in the eCommerce world. Instagram is launching the next element in its eCommerce push, along with a new test of promoted products on Instagram’s Shop tab in the app. More About Instagram’s Shop Tab: According to the screenshot above, soon, brands with product listings in the app will be able …


TikTok Provides Guidance for SMBs Looking to Tap into TikTok Marketing

August 4, 2021 |

While the vaccine is being rolled out around the world, TikTok says that now is the time for brands to jump into TikTok marketing, in order to capitalize on pent-up demand and reach consumers that are now looking to get back to normal life. In addition to this, TikTok says that people are keen to …


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