Digital Marketing News

TikTok’s Best Practice Tips for Driving Conversion with Your Ads

TikTok has just shared a new set of tips on how to maximize conversion with your TikTok ads, based on thousands of examples in its system.

Moreover, using automated analysis, TikTok scanned its ad network in order to identify key elements of the highest converting campaigns, and that could be a great help in maximizing the performance of your approach on the social media platform.

Check TikTok's Tips to Drive Conversion in 2022 | DMC

As shown above, shooting in high resolution, utilizing full-screen, presentation, sharing a clear CTA as well as keeping your messaging short (between 21 and 34 seconds) can all play a crucial role in boosting your TikTok ad performance.

Actually, many of these pointers have been industry best practice notes for some time, however, it is interesting to see them highlighted based on TikTok- specific examples as well.

TikTok’s Tips to Drive Conversion:

Additionally, TikTok has also provided some industry-specific tips for the following industries:


  • A combination of human voiceover illustrating the product as well as written offer drove a 38% lift in conversion.
  • A video with a variety of scenes, as opposed to a static shot, resulted in a 38% lift in conversion.
  • A combination of human voiceover illustrating the product as well as written offer led to an 87% lift in conversion.


  • Videos that utilized onscreen text in the first 7 seconds saw a 43% lift in conversion compared to videos that waited 7 seconds or longer to show text.
  • Gaming ads with five or more scenes showed a 171% lift in conversion compared to those with fewer scenes.

Obviously, TikTok’s tips for driving conversion are valuable and could provide guidance in your own TikTok ads approach.

Besides TikTok’s tips, performance will come down to your own creative approach, as well as how your brand and product connects with the TikTok audience. However, you might be able to formulate better approaches to your campaign by familiarizing yourself with the apps and of course, following TikTok’s tips.

You can check TikTok’s tips here.

  • Conversion

  • Conversion Rate

  • TikTok

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