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Meta Steps Up AI Investment to Challenge OpenAI

Meta, previously known as Facebook, is making critical strides in the generative AI field, aiming to rival the likes of OpenAI. With substantial investments and resources at its disposal, Meta is introducing advanced features across its platforms, including Facebook, Instagram, WhatsApp, and Messenger.

Without further ado, let’s dive into more details about this huge step…

Integration of Next-Level Generative AI

Beginning today, users across Meta’s suite of apps will have direct access to the company’s cutting-edge generative AI assistant. This new functionality is seamlessly integrated into the search bars of each app. As demonstrated by Instagram’s chief Adam Mosseri, users can now engage with Meta’s generative AI chat engine, enabling them to pose conversational queries directly within the app interface.

Meta’s generative AI, powered by the innovative Meta Llama 3 engine, stands as a leading AI assistant globally. Accessible for free across Meta’s platforms, including Facebook, Instagram, WhatsApp, and Messenger, Meta AI empowers users to accomplish tasks, learn, create, and connect with relevant content and experiences.

A Promising Future for Meta's AI in 2024 | DMC

ChatGPT in Meta’s Ecosystem

Effectively, Meta’s integration of ChatGPT within its apps allows users to interact with the advanced AI engine seamlessly within their conversations. This integration enriches discussions by providing access to relevant web information, enhancing contextual understanding.

A Promising Future for Meta's AI in 2024 | DMC

While Meta has previously attempted to introduce AI-based assistants, such as the M bot, these efforts did not resonate with users and were eventually discontinued. Despite the challenges faced in the past, Meta remains optimistic about the potential of its latest offering. With the enhanced capabilities of the Llama 3 engine, Meta aims to deliver a significantly more valuable and useful AI chatbot experience to its users.

In addition, Meta is creating a new website,, where you may use its chatbot on a desktop computer and receive Meta AI instructions directly in your feed to help you learn more depending on what you see.

Meta Steps Up AI Investment to Challenge OpenAI 1 | Digital Marketing Community

Conclusion: A Promising Future for Meta’s AI

With Meta’s commitment to advancing AI technology and the introduction of the Llama 3 model, the company is poised to deliver the most intelligent AI assistant yet. While past initiatives may not have gained traction, Meta’s ongoing innovation signals a promising future for AI integration within its platform ecosystem.

Users in the United States, Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia, and Zimbabwe may now access Meta’s AI search features.

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