Facebook Dynamic Ads help advertisers display the right product to the right people at the right time. Here is how this happens: A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.
Flyspot’s freeflying simulators offer people the opportunity to float on air, without even leaving the city. Whether they are skydiving professionals, family groups or adventurous adrenalin seekers. There is a wide range of Flyspot vouchers, experiences and courses to suit everyone.
In this piece, we’ll examine how the Polish indoor skydiving center achieved up to 13X return on ad spend when it used Facebook dynamic ads in a campaign to win new customers and re-engage existing ones.
Flyspot’s proposition is an unusual one, so it wanted to build wider awareness of its freeflying experiences and increase voucher sales among leisure users, as well as courses for serious skydivers.
Flyspot worked with digital agency Performance Media Poland to build a “full-funnel” campaign strategy to effectively build brand awareness and foster consideration that would lead to sales. It did this in 3 stages:
Flyspot also used broad audience targeting with dynamic ads, to showcase its offer with even more prospective customers who were likely to be interested in Flyspot or businesses like it, but who had not necessarily visited the website yet. To meet its goal of driving up sales volumes at a positive return on investment, Flyspot used a combination of the conversions and catalogue sales ad objectives for this phase.
Flyspot’s carefully staged 8-week campaign increased sales in a cost-effective way, and the highly relevant dynamic ads delivered the best overall return on ad spend for attracting new customers. Between January–February 2019, the campaign resulted in:
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019