Best Marketing Case Studies & Campaigns

Searchmetrics is an enterprise search and content marketing platform that specializes in Marketing Technology industry. It is also considered to be one of the best global companies that deliver analytics, forecasts, and recommendations to help companies, agencies, SEO teams, and content marketers get the most out of their online performance. It also helps companies monitor and respond to online competition and changing markets.

The company faced a great marketing challenge to increase its social reach.

Key Results:

1. 42% of employees active in Amplify

2. 45% higher amplification rate

3. 20% higher social media reach

4. Support response time reduced from 4 hours to 4 min

5. 3% increase in new leads

PROBLEM

A global company with offices in Berlin, San Mateo, New York, and London, Searchmetrics has faced a new challenge to raise social reach and gain greater credibility for its owned and earned content on social media depending on putting an incentive plan, which focuses on activating its employees as brand ambassadors while empowering them as thought leaders and experts.

SOLUTION

4. Hootsuite Amplify was the clear choice for a technology platform for Searchmetrics.
5. Searchmetrics was already using an internal ambassador program to deliver content via the organization’s official social media channels.
6. The company set several goals for its new employee program, including the following:
   -Promote brand credibility and awareness
   -Demonstrate thought leadership through internal influencers
   -Build brand affinity among employees
   -Expand social selling
7. Set out to implement a mobile solution that made sharing social media posts simple, safe, reliable, and measurable for everyone involved.
8. Ensured adoption with executive sponsorship and participation.
9. Promoted participation with attractive incentives, internal competition, and legal safeguards.
10. Ensured program success with detailed launch planning and onboarding.
11. Used cross-departmental coordination to ensure a smooth rollout.

RESULT

1. 42% of employees active in Amplify
2. 45% higher amplification rate after program launch
3. 20% higher social media reach thanks to Amplify
4. Support response time reduced from 4 hours to 4 min
5. 3% increase in new leads