Best Marketing Case Studies & Campaigns

How to Reach as Many People as Possible to promote One of Your Services by Using Facebook Ads? | Crunchips


Crunchips, A Facebook Ad Case Study


In the beginning, it should be mentioned that promoting any new addition of your brand services, features, or products to as many people as possible through depending on one of the different social media platforms, such as Facebook, Twitter, YouTube, Instagram, Snapchat, or Pinterest; is not an easy mission, especially if you want to reach high and faster rates in engagement. But, this task is needing to put a smart plan, which shows you from where you can start, in addition, which social media platform you can rely on it in your campaign.

Hence, through this article, we will showcase one of the most successful stories that related to one of the most popular brands in Poland, which is Crunchips. Crunchips was having the same challenge in the area that we are talking about, but this popular brand runs a smart ad campaign within the Facebook and Instagram platforms and managed to reach its goals, finally.

The popular Polish crisp brand celebrated its 25th anniversary with video ads on Facebook and Instagram, which increased positive brand association by 4 points and reached 10 million people.

Coming to the company’s history, Crunchips was founded in 1889, Bahlsen started out making cakes and confectionery, establishing Europe’s first packaging production line. Crunchips is now the most important brand in the Lorenz Bahlsen portfolio, with 12% market share in the crisps category, and in 2018, celebrated 25 years in Poland’s shops.

Additionally, Lorenz Snack-World – associate degree freelance family-owned company that counts among the leading players within the European snack market. they tend to manufacture and distribute chips, cracker sticks, extruders, nutty and wacky in over eighty countries across the planet. Around 2,250 individuals at their headquarters in Neu-Isenburg (close to Frankfurt) and at different locations in Germany, Austria, European country and Russia contribute to zoologist Snack-World.

Key Results:

  • 4-point lift in desired brand association
  • 4-point lift in ad recall
  • 7.3 million unique users reached

Marketing Agency that Creates the Campaign:

In this smart case study, we should point out that the popular Polish crisp brand (Crunchips) has partnered with four marketing agencies in running its ad campaign through the Facebook and Instagram platforms. These four marketing agencies are Spark Foundry, Performics, Just, and Liquid Thread.

Spark Foundry:

Spark mill is one among six international media agency brands at intervals Publicis Media and has offices at intervals Publicis One, each of that area unit key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s daring vision harnesses a startup spirit with a powerhouse soul that melds Associate in Nursing entrepreneurial, innovative business approach with the complete resources, capabilities and marketplace clout of Publicis Media. With 3,500 staff across the globe, the agency leverages the most effective business talent and a growing footprint of offices in key markets as well as the U.S., UK, MENA, Poland, Australia, and China.


As the original performance selling agency, Performics converts shopper intent into revenue for the world’s most loved brands. Across a world network in operation in forty-one countries worldwide, Performics creates connected and customized digital experiences across paid, owned and attained media. RECMA recognized Performics jointly of its prime Digital Agency Networks of 2014. Headquartered in Chicago, Performics may be a Publicis Media company.

Liquid Thread:

Liquid Thread is a marketing agency that creates content that propels brands across screens and between individuals. generally, that content is digital. generally mobile. generally, it involves a clever complete placement or original programming generally it even.
It also has to be captivated with new content potentialities, regarding new ways in which to inform complete stories in new places, regarding however perpetually developing platforms and rising technologies can amendment however our shoppers inform, engage—and even befriend—their audience.




Crunchips wanted to reach as many people as possible to promote its party snack and reach a young audience aged 16–34. It also wanted to boost registrations for its lottery, Królowie Stawiaja, to build brand loyalty.


  • Crunchips ran its campaign in two phases, planning to reach as several kids as doable to ascertain itself because the go-to party snack. It embarked on with four short videos that given Crunchips as a fun complete to kids in Poland, that emphatic the crisps’ stigmatization, new-look packaging, and disclosed the chance to enter Crunchips’ money lottery.
  • The campaign, that ran on Instagram and Facebook for seven weeks, used reach and frequency shopping for. With the assistance of selling agencies Spark factory, Performics, simply and Liquid Thread, it had been able to assess the videos’ result on awareness employing a Facebook complete carry study.
  • The second section of the campaign showed ads in carousel format to folks that had already seen the videos for complete awareness. Crunchips conjointly created a Custom Audience of individuals United Nations agency had viewed the videos within the 1st section in order that it may target ads to a lookalike audience.
  • Crunchips conjointly used automatic placements to distribute the ads across Facebook and Instagram as cost-effectively as doable. exploitation Nielsen digital ad ratings, it had been able to compare the effectiveness of this campaign with its TV and comparable digital campaigns.


Crunchips’ stigmatization campaign reached lots of children, with success establishing the crisps because of the excellent party snack. Between September 7–October thirty-one, 2018, the campaign achieved spectacular results:

  • 4-point carry in desired whole association
  • 4-point carry in ad recall
  • 7.3 million distinctive users reached

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