Resideo is a $5.0 billion business that puts people in charge of their home safety, security, comfort, and energy efficiency, also it is a top global distributor of security, fire, and low-voltage products. Resideo creates technology along with smart solutions that blend seamlessly with its customers’ lives.
Back in October 2018, Honeywell (NYSE: HON) spun-off its residential technology business into a separate, stand-alone company called Resideo (NYSE: REZI).
Moreover, historically, the residential technology division had built success in the home heating, fire technology, and security markets by focusing their marketing efforts on contractors who sell and install products in consumers' homes and businesses.
Additionally, to position Resideo as the go-to brand for powering the connected home with smart technology, the team knew they would need to update their strategy in order to engage consumers along with homeowners while also continuing to drive sales towards professional and retail partners.
Not only that but also they knew they needed to utilize real-time data in order to optimize and monitor their efforts.
“Data Axle’s analysis allowed us to redirect our efforts and reach consumers when they were most engaged and ready to consider a new purchase – resulting in a 19% lift in activation from existing users.” Lorrie Mizuko, Director, Digital & Ecommerce for Consumer Products, Resideo
“Data Axle’s database solutions and services have helped us build a strategy that ties audiences, marketing, and activation data to create a great digital experience across multiple touchpoints. Through this partnership, we’ve designed targeted digital marketing programs that convert and retain consumers and help build revenue for our network of distributors and installers.”
Lorrie Mizuko, Director, Digital & Ecommerce for Consumer Products, Resideo
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