Best Marketing Case Studies & Campaigns

Turners Cars Block Invalid Clicks With PPC Protect

Turners Cars is the largest used car network in New Zealand with 18 car dealer locations nationwide. Along with a huge range of around 3,000 cars for sale (and 1,500 being made ready for sale at any one time), there is truly something for everyone.

PROBLEM

Turners had a problem and that when Anton, a Digital Marketing Specialist at Turners, saw that some of their paid search data didn’t add up, he wanted to explore the possibility of reducing their invalid activity. Anyhow, as a nationwide business with an incredibly busy team, Turners lacked both the time and the in-house resources to identify and block invalid activity on search ads on their own.
Turners Cars needed a solution that would take work off their plate, not add more.

SOLUTION

PPC Protect's Role in Helping Turners Cars:

Turners needed a system that was simple to set up and wouldn't eat more of the limited resources they have to work with.

Turners connected their ad accounts to PPC Protect, the platform automatically scanned their account structure as well as historical data to determine which insights, metrics, with data points were most important.

RESULT

PPC Protect Resulted in:

  • Turners saw how powerful PPC Protect could be.
  • Cost-per-acquisition was down 56%.
  • Conversion rates had increased by a whopping 126%.
  • The traffic Turners received was of higher quality, with lower bounce rates and higher session durations.
  • There was a huge improvement in the number of leads coming through when compared to baseline data, with each lead being significantly cheaper to acquire.

PPC Protect

PPC Protect's team includes marketers and technologists who are dedicated to providing advertisers with a true picture of what they're paying money for. PPC Protect's team combines the world's most robust database of invalid PPC click profiles with real-time cybersecurity monitoring to ensure only genuine users see your PPC ads. They classify each ad click to determine what traffic should be excluded from interacting with your ads and prevent that traffic from even seeing them.

Benefits of Using PPC Protect:

  • No two ad campaigns are alike. PPC Protect's systems automatically build a unique protection profile based on the metrics and behavior of your clicks.
  • Make automated PPC bidding and targeting strategies more effective by excluding false intent signals generated from invalid users.
  • Dark pattern UX is used by many websites, apps, and ad networks to generate unintended clicks from uninterested or unengaged users.

The Top Features of PPC Protect:

  • More Revenue. Same Budget.
  • You’re In Control. Choose Which Traffic You Would Exclude.
  • Unintended Clicks.
  • Eliminate Bad Traffic.

PPC Protect Pricing:

  • Pro
  • Elite
  • Agency
NOTE: for further information about the pricing, check their website.
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