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High tech’s great Gen AI opportunity | Accenture
Introduction As high-tech companies adopt generative AI to boost efficiency and spark creativity within their own operations, they must also enable their customers’ AI experiences and drive new revenue streams. Achieving these dual objectives is challenging, but Accenture’s insights offer a strategic roadmap for navigating this transformation. In March 2023, Accenture released a report titled …
Researches
Work, workforce, workers: Reinvented in the age of generative AI | Accenture
Preface Generative AI has rapidly emerged and is evolving at an unprecedented pace. Our teams have already engaged in over 700 client projects, revealing what success looks like in this domain. The key to realizing gen AI’s full potential lies not only in a robust data foundation but also in leadership that embraces new ways …
Guides
Building a Culture of Data at Your Organization | Brandwatch
Establishing a genuinely data-driven organization offers numerous advantages, such as enhancing ROI, strengthening strategy, and improving customer experiences. Leaders across various organizations are eager to foster a data-centric culture. However, the concept of a ‘data culture’ is often misunderstood. When we refer to a data culture, we’re not just talking about the tools your organization …
Guides
How Digital Consumer Intelligence Will Revolutionize Decision Making | Brandwatch
If knowledge is power, today’s consumers hold an unprecedented amount of it. With more access to information than ever before, they understand exactly what they want, often beyond the influence of brands. Despite the $40 billion invested in market research, many brands still miss the mark, leading to missed targets and ineffective marketing. To stay …
Guides
The Essential LinkedIn Guide for Marketers | Brandwatch
LinkedIn has traditionally been a valuable platform for B2B marketers, offering robust tools for recruitment, brand awareness, and lead generation. As the platform continues to evolve and its user base diversifies, it has also become an effective channel for marketing lifestyle and luxury B2C products. Additionally, LinkedIn has rapidly expanded its video content space, with …
Guides
Social Media Marketing for Agencies | Brandwatch
Agencies, whether large or small, specialize in a wide range of services—from advertising and branding to social media management and web development—to meet the diverse digital needs of brands. However, acquiring new clients remains a significant challenge. Content creation has emerged as a powerful strategy for generating leads. This led us to develop a guide …