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Build for the cloud: Five steps to modern enterprise networks | Accenture
The center of IT gravity has shifted to the Cloud Continuum. Have enterprise networks been left behind? Enterprise networks are under more pressure than ever before. As organizations increasingly adopt new digital technologies, cloud services, and capabilities like edge computing and the Internet of Things (IoT), networks are expected to perform in ways they were …
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Marketing, the Maestro way How a new approach is driving relevance and growth | Accenture
Relevance is vital for any enterprise’s future, yet amidst global instability, rapid technological changes, and increasingly unpredictable consumers, achieving and sustaining it has become more challenging than ever. This presents a unique opportunity for marketing leaders, traditionally the guardians of relevance, to take center stage as C-suites increasingly depend on them to navigate these challenges …
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Commerce without compromise: How to reinvent commerce for relevance, without sacrificing profitability | Accenture
Commerce is unavoidable—it’s at the core of every company’s operations, shaping experiences before, during, and after a purchase. It has the power to make or break customer relationships and determine a brand’s relevance and growth. However, our recent research reveals that only 20% of companies possess the necessary tools to excel in today’s commerce landscape. …
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Reinventing with a digital core | Accenture
Executive summary We’ve entered an era of profound disruption where generative AI offers businesses an unprecedented chance to accelerate their reinvention and achieve new performance levels, surpassing past achievements. Generative AI, led by innovations like ChatGPT, emerged prominently in 2023. According to our research, 8% of companies, identified as the Reinventors, are transforming every aspect …
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Technology Vision 2024 | Accenture
Human by design: How AI unleashes the Next Level of human potential The relationship between humans and technology is at a critical turning point. Imagine those dystopian images of humans 1,000 years from now—hunched backs, pale skin, and large, sensitive eyes—symbols of a life spent too much indoors, disconnected from the physical world. These depictions …
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The empowered consumer, The key to deeper consumer relationships: reducing the noise around decision-making | Accenture
Introduction In the final quarter of 2023, 74% of consumers abandoned purchases due to feeling overwhelmed, according to Accenture’s Consumer Research 2024. Despite companies’ efforts to prioritize customer-centricity and personalized experiences in recent years, 71% of people report seeing no improvement—or even an increase—in the time and effort required to make purchase decisions. It’s understandable …