SEARCH

1 → INTRODUCTION It’s no secret that influencer marketing is booming, with the industry expected to grow to around $16.4 billion by the end of 2022. This growth makes it crucial for brands to leverage this powerful marketing tool to stand out in a crowded market. As the industry expands, so does the need for …

1 → INTRODUCTION Choosing the right influencers significantly impacts a campaign’s success. Many brands mistakenly focus solely on follower count, overlooking other crucial factors. Selecting an influencer is akin to a recruitment process; you wouldn’t just glance at basic data but would thoroughly analyze a CV to ensure it aligns with your company’s needs. Your …

Creating a well-defined influencer brief is essential for a successful influencer marketing campaign. Our eBook is your ultimate resource for mastering this critical skill. Whether you’re brand new to influencer collaborations or have experience partnering with content creators, this comprehensive guide will walk you through the entire process. We’ll cover everything from setting campaign objectives …

What we now call influencer marketing once meant big corporations paying millions for celebrity endorsements. However, the rise of online influencers, especially on Instagram and TikTok, has changed the game. Brands no longer need to secure complex deals with Hollywood stars for successful campaigns. Influencer marketing, while it might seem daunting, is more accessible than …

Effective content marketers prioritize data. This goes beyond just tracking clicks; it involves incorporating valuable insights at every stage of the content process. From developing a strategy and brainstorming ideas to monitoring performance and assessing business impact, data is crucial for creating content that resonates with consumers in a meaningful and authentic manner, ultimately driving …

This is good news for all media buyers! With its Pinterest Academy training component, Pinterest has unveiled a new certification dubbed “Media Buyer” certification, which is available to all users. Pinterest’s Media Buyer Certification: All Pinterest Academy customers can obtain the Media Buyer certification at no cost, which enables media professionals to showcase their proficiency …