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Measuring the success of your influencer marketing is crucial for optimizing your investments. Discover how to accurately calculate ROI, select the perfect influencer, validate metrics, and track KPIs with our comprehensive ebook. 1 → ROI BASICS 1.1 How to Measure Influencer Marketing ROI Measuring ROI offers insights into the effectiveness of your influencer marketing endeavors, …

Determining appropriate compensation in influencer marketing poses a significant challenge due to various factors like influencer diversity, engagement levels, and collaboration dynamics. Underpricing risks undervaluing their expertise, while overpricing strains budgets. How much should you pay for brand promotion? Our eBook delves into influencer pricing factors, negotiation tips, and industry benchmarks, ensuring fair and effective …

The global landscape of professional content creators has burgeoned to an estimated 50 million, generating over US$109 billion in economic value. As the influencer marketing ecosystem expands, incorporating content creators, social media platforms, and advertising entities, the industry is poised for continued growth. Looking ahead to 2024, the influencer marketing arena is primed for significant …

In today’s digital landscape, influencer marketing has emerged as a vital strategy for brands seeking to amplify their online presence and engagement. Yet, as the influencer landscape continues to evolve, the demand for efficient campaign management tools has never been more pronounced. Whether you’re a seasoned marketing professional or just embarking on your influencer marketing …

B2B eCommerce Drive Traffic and Convert Sales with an Industry-Leading B2B Ecommerce Platform E-commerce platforms empower organizations to engage with customers through personalized digital experiences, while B2B e-commerce platforms facilitate intricate transactions between businesses, offering features for segmentation, quotations, pricing, and seamless integration into the business ecosystem. With its robust and scalable technology, BigCommerce empowers …

A recent research report has been published on TikTok’s evolving market and increasing efforts to encourage safe and secure purchasing on the platform, in other words, TikTok shop growth. This project is currently in progress. While in-app purchasing on TikTok hasn’t caught on with Western users, in China, in-stream commerce is the primary revenue generator …