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Tech marketer’s guide to cloud products and services | Foundry
Cloud remains a high priority for CIOs and IT teams Cloud adoption surged amidst the pandemic, reshaping priorities for CIOs toward operations. With macroeconomic challenges at play, IT teams pivot towards demonstrating the cloud’s business value. Tech marketers play a crucial role in showcasing this value, buoyed by the forecasted $1.35 trillion global spending on …
Guides
The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer | Content Marketing Institute
Why does a documented content marketing strategy matter? The vast majority of content marketers operate without a documented content marketing strategy. However, research from Content Marketing Institute/MarketingProfs indicates that having such a strategy can yield significant benefits. Marketers with a documented content strategy tend to perceive themselves as more effective in their content marketing efforts, …
Guides
The Quick-Start Guide to Operations Planning: Help Your Content Engine Work Smarter, Not Harder | Content Marketing Institute
Content Operations Planning Is Too Important To Overlook How extensively does your brand utilize content? From sales materials to marketing campaigns, clear and compelling communication is key. Can your content team meet these demands while aligning with your strategic goals? Crafting a high-performance content engine requires strategic focus, defined roles, optimized processes, and the right …
Guides
Launch Your Own Content Marketing Program: Why, Who, & How | Content Marketing Institute
Introduction WHY LAUNCH A CONTENT MARKETING PROGRAM? Content marketing, along with content-driven experiences, has emerged as a potent tool for marketers to add value to businesses. However, many marketers lag in establishing a cohesive vision and processes for crafting such experiences, treating content as a side project rather than an integrated organizational process. CONTENT-DRIVEN MARKETING …
Guides
Content Marketing Writing Secrets: Better, Stronger, Faster | Content Marketing Institute
Becoming adept at content marketing writing is a journey of refinement, not an instant fix. While there’s no magic formula or technology to effortlessly transform drafts into captivating content, continual improvement is achievable. This guide, compiled by seasoned marketers, offers systems, exercises, and insights to enhance your storytelling, streamline creativity, and amplify the impact of …
Guides
35 Examples of Brands That Are Winning With Content | Content Marketing Institute
Every business possesses its unique goals, values, assets, and circumstances. Nonetheless, we can glean insights from marketers who have ingeniously tackled business challenges through content. The 35 examples in this e-book showcase content marketing‘s boundless potential. Spanning B2B and B2C realms, these projects feature diverse content types and tactics across various platforms and channels, catering …