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Guides
Fuel Growth With Customer-Centric B2B Marketing Alignment | Forrester
Alignment Must Be More Than Aspirational B2B marketing leaders understand the significance of cross-functional alignment, yet achieving it remains a challenge. Individualized evaluations and incentives, coupled with a focus on internal processes, hinder meaningful alignment. In the evolving landscape of complex business buying, this guide “Fuel Growth With Customer-Centric B2B Marketing Alignment” delves into the …
Researches
State of Marketing Report 2024 | HubSpot
INTRODUCTION Marketing in the Age of Intelligence The dynamic marketing landscape, evolving rapidly with AI and automation, demands a shift from information-centric to intelligence-driven strategies. In 2024, marketers must embrace new approaches for awareness, engagement, personalization, efficiency, and growth. HubSpot, recognizing these challenges, integrates AI tools into its platform to aid in setting up informative …
Guides
How To Use Journey Maps To Kick-Start A Customer Experience Transformation | Forrester
Journey maps are powerful artifacts that can catalyze your organization’s customer experience (CX) transformation. This guide will show you how to leverage existing journey maps to spur enthusiasm for and investment in CX. You’ll discover how journey maps can serve as a springboard to: • Prioritize CX projects that will have the greatest business impact. …
Guides
Close B2B Marketing Performance Gaps | Forrester
The Quest For Optimal Marketing Performance B2B marketing organizations serve as vital drivers of growth and customer retention. Realizing their full potential extends beyond establishing the right organizational structure; it involves cultivating a high-performance marketing ecosystem inclusive of capabilities, workflows, and the operational environment. In this concise guide, we delve into the components of exceptional …
Guides
Explore Six Vital Mindset Shifts For B2B Marketing Leaders | Forrester
B2B Marketing’s Pivotal Moment Disruption has long been a constant in the realm of B2B marketing. For more than a decade, marketing leaders have navigated various disruptive forces, including shifts in buyer behavior, technological advancements, and organizational dynamics changes. Today, these disruptive elements are coalescing, poised to fundamentally alter the landscape of B2B marketing in …
Guides
Seven Steps To An Effective Annual Marketing Plan | Forrester
A Sound Annual Marketing Plan Begins With Process As a new fiscal year dawns, marketers are presented with a pivotal opportunity: to craft an annual plan that not only propels business objectives forward but also optimizes resource utilization. However, this potential often goes untapped, as many marketing organizations opt for disjointed, tactic-heavy “plans” that keep …