IKEA is looking for a Digital Communication Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Responsibilities:

• Tracking conversion rates and making improvements to the website.
• Devising strategies to drive online traffic to the company website.
• Developing and managing Digital Communication campaigns.
• Overseeing the social media strategy for the company.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Managing online brand and product campaigns to increase brand awareness.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all Digital Communication.
• Evaluating customer research, market situation and competitor data.
• Managing the redesign of the company website.
• Review new technologies and keep the company at the forefront of developments in Digital Communication.

Qualifications:-

Knowledge:

• IKEA Concept and Brand, including IKEA Brand values, copy and visual identity, and tone of voice.
• Working with agencies, campaign briefing and processes.
• Marketing and branding.
• Project and process management (incl. IKEA catalogue).
• Media management (planning, buying, measuring, etc.).
• Broad knowledge of communication and creative concept evaluation/judgment.
• Up-to-date knowledge of the complete media landscape, usage and measurements.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience managing PPC, SEO and Affiliate programs.
• Good Experience in eCommerce, SEO, PPC, Email marketing, and social media.

Job-specific:

• Ability to create and express communication insights.
• Analytical, strategic and creative thinking skills (ability to think differently and “out of the box”).
• Multitasking project management skills.
• Networking and relationship skills.
• Presentation, communication and negotiation skills.

Leadership:

• Lead and develop people.
• Develop the business and deliver results.
• Inspire and clarify.
• Find better ways.
• Create togetherness.
• Enable change.

About IKEA:

It is a values-driven company with a passion for life at home. It has 389 stores worldwide. It provides a wide range of home furnishings with good design and function at prices so low that as many people will be able to afford them.