Farah Experiences LLC is looking for a Digital Marketing & Content Executive in Abu Dhabi, United Arab Emirates. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Responsible for updating content across all Yas Island and Experience Hub digital channels.
• Aid the digital marketing director in defining the vision and the strategy for Yas Island and Experience Hub customer experience for all touch points and implements this vision for all digital platforms.
• Lead digital campaigns (brief, media plan, creative feedback, roll out, reports).
• Actively cooperate with the Yas Island PR and social team.
• Point of contact for Yas Island’s media and creative agencies for digital campaigns.
• Accountable for liaising with the other Farah Experiences, and Yas Island stakeholders for the website, mobile app and monthly newsletter content.
• Responsible for content on the B2C booking engine and the B2B portal.
• Point of contact with the translation agencies as well as marketing partners.
• Assure Yas Island assets, events and campaigns are featured and promoted in all digital platforms.
• Ensure GDPR compliance across all digital channels and campaign.

Job Requirements:

• At least 3 years working experience in a digital marketing role ideally within the leisure, tourism or theme park industry.
• Effective experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Proficient experience in content management background in customer acquisition, re-engagement and retention strategies.
• Expert knowledge and experience with online marketing tools such as Google analytics and SEO.
• Digital marketing qualifications (Google Ads certification, etc.) would be a plus.
• Solid time management, interpersonal and communication skills.

About Farah Experiences LLC:

Farah Experiences LLC was established in 2008 to provide world-class entertainment experiences. Today, the company manages and operates Ferrari World Abu Dhabi, the world’s first Ferrari-branded Theme Park and Yas Waterworld, the UAE’s unique Emirati water theme park.