MoEngage is looking for a Digital Marketing Manager in Karnataka, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Head the company’s organic search (SEO) marketing channel including analytics, on-page and off-page optimizations.
• Effectively combine SEO best practices within the entire content production process across an array of assets.
• Supervise paid search (SEM) and display advertising marketing channels across Adwords, retargeting and other pay-per-click (PPC) platforms.
• Enhance account performance through analytics, testing, and experimentation.
• Develop website experience to improve conversion rates.
• Cooperate with designers and back-end web developers to execute website optimization projects including A/B and multivariate tests.
• Utilize Google Analytics to capture key site performance metrics to measure, test and improve our website conversion rate and promote a good user experience.
• Organize, review and communicate monthly and quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts.
• Support data trends to optimize spend and performance of all digital activities
• Design and execute outbound campaigns to drive engagement and lead generation within a target account list.
• Operate with the marketing team to identify ways to increase website traffic and move users through the web journey as easy as possible to convert visitors to leads and/or customers.

Job Requirements:

• Minimum 5 years of B2B marketing experience with a focus on driving execution of lead generation for net new prospects.
• Effective experience in managing, optimizing AdWords and other campaigns managing against targets.
• Proficient Account-Based Marketing (ABM) experience is a plus.
• Solid detail-oriented with exceptional program and project management skills.
• Sound team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment.
• Strong oral and written communication skills and self-sufficient in content curation.
• High ability to create programs that increase revenue and generate customer acquisition, conversion and lead generation.

About MoEngage:

MoEngage is an intelligent marketing cloud, built for the mobile-first world with MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and SMS, with auto-optimization towards higher conversions powered by machine learning.