Kendall College is seeking for a Digital Marketing Manager . If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

About the Job:

Kendall College needs a Digital Marketing Manager to join to marketing services team. This position will define the strategic roadmap for all digital channels, including web, social, email, search, and manage the production and execution of all digital marketing initiatives to support domestic and international enrollment.

Responsibilities:

• Work alongside key stakeholders to define the vision, scope, and requirements for digital campaigns to create functional and strategic alignment across digital channels.
• Improve digital strategy to support product development based on customer segmentation, channel and program strategies.
• Oversee strategy, execution, testing, and reporting for email marketing and websites
• Lead the strategy and execution for domestic and international paid search and social media.
• Manage all digital agency relationships and budgets to develop and deploy digital marketing strategies that support brand objectives and engage consumers.
• Improve usability, design, content and conversion of websites and landing pages.
  Manage Digital Marketing Specialists.
• Keep current with the latest web/mobile, search marketing, and paid social industry information, trends and opportunities.
• Provide weekly metrics reports.
• Work with other marketing to ensure full digital integration across all marketing initiatives.
• Monitor competitive trends, evaluate relative program positioning, benchmark key competitors, and target areas for differentiation.

Education and Experience:

• Bachelor’s degree.
• Experience in the .edu digital space.
• 4-6 years experience in digital marketing including Paid Search, Website Management, SEO, Email Campaigns, and Social Media.
• Knowledgeable in website content management, HTML, SEO and marketing analytics, WordPress experience.
• Strong analytical skills and metric driven with experience in developing digital marketing strategies.
• Basic to intermediate HTML and Photoshop skills.
• Excellent communication skills; an ability to create clear and compelling communications orally and in writing
• Executing marketing programs that drive customer acquisition and retention.
• Superior time management skills, creative problem solving skills and complete projects on time; must be able to work independently, multi-task and balance multiple projects at a time.
• Proficient in Google Analytics; other web analytics programs.
• 3+ years experience leading and managing teams, including managing performance.
• Detail-oriented, curious and self-motivated.
• A team-oriented and professional demeanor.

About Kendall College:

Kendall is a part of Laureate International Universities, a network of more than 70 campus-based and online universities offering undergraduate and graduate degree programs to over 1,000,000 students around the world.