IceCream Labs is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Plan and execute all web, SEO/SEM, Email, social media and display advertising campaigns.
- Design, build and maintain social media presence and brand building.
- Measure and report performance of all digital marketing campaigns and assess ROI and KPIs.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Provide thought leadership and perspective for the adoption of new technologies where appropriate.
- Handle collaboration with 3rd party entities such as (Bloggers, Forums and PR News distribution portals) for various off page campaigns.
Job Requirements:
- Bachelor’s degree in marketing or other relevant fields.
- Extensive experience with end to end campaign management and measurement, website optimization and marketing integrations.
- Effective experience with content management systems.
- Proficient working skills in marketing, sales automation tools.
- Advanced understanding of (SEO/SEM and Google Analytics).
- Deep understanding of setting up and optimizing (Google Adwords) campaigns.
- Expert working skills of optimizing landing pages and user funnels.
- Highly creative and efficient with defining and identifying target audiences and positioning.
- Ability to work independently or as a part of a team.
- Ability to work under tight deadlines with short turnarounds in a fast-paced working environment.
About IceCream Labs:
IceCream Labs is the only AI-powered platform which provides on-demand intelligent merchandising solutions to accelerate revenues and maximize the content potential for e-commerce retailers, brands and marketplace sellers.