Schneider Electric is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Execute digital strategies for lead generation, process, conversion and nurturing cold leads.
• Optimize the website and blogs for best customer visibility and interaction.
• Cooperate with both the sales and marketing teams to ensure marketing initiatives are driving sales.
• Proactively alert digital marketing manager and global marketing teams of issues, related to respective projects.
• Develop, implement and manage search engine optimization (SEO), Pay-Per-Click, Search Advertising banner and social media advertising
• Collaborate closely with offer managers and marketing communications throughout product development to determine target positioning and messaging.
• Improve page rankings on major search engines for target keywords and increase search campaign visitor engagement and conversions.
• Build marketing dashboards and reports to surface data at the time of acquisition to improve the efficiency of marketing efforts.
• Execute a social strategy optimizing the content calendar based on performance results and engagement metrics.
• Develop a set of standard reporting along with specific KPIs and predictive lead scoring for the team.
• Deliver strategic insights based on the analysis of web and social media reports.

Job Requirements:

• Bachelor’s degree in marketing, communications or related field.
• At least 2 years of digital marketing proven experience
• Proficient experience in setting up and optimizing (Adwords) campaigns.
• Extensive understanding of using (Google Analytics, Webmaster and Keyword Planner).
• Expert working knowledge of using various analytics and reporting tools.
• Deep knowledge of (SEO and SEM).
• Excellent command of English language.
• Solid working skills in using (MS Office).
• Strong written and verbal communication skills.
• Ability to analyze digital marketing data and take actions accordingly.

About Schneider Electric:

Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industries.