Schneider Electric is looking for a Digital Marketing Specialist in Cairo, Egypt. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Perform digital strategies for lead generation, process and conversion and nurturing cold leads.
• Enhance the website and blogs for best customer visibility and interaction.
• Cooperate with both the sales and marketing teams to ensure marketing initiatives are driving sales.
• Promote, implement and manage search engine optimization (SEO), Pay-Per-Click, search advertising banner, and social media advertising.
• Operate closely with offer managers and marketing communications throughout product development to determine target positioning and messaging.
• Develop page rankings on major search engines for target keywords and increase search campaign visitor engagement and conversions.
• Create marketing dashboards and reports to surface data at the time of acquisition to improve the efficiency of our marketing efforts.
• Devise, localize or repurpose content and creative assets for digital channels.
• Improve and execute a social strategy optimizing the content calendar based on performance results and engagement metrics.
• Advance a set of standard reporting along with specific KPIs and predictive lead scoring for the team. Identify data capture opportunities that provide actionable insight.
• Provide strategic insights based on the analysis of web and social media reports.

Job Requirements:

• Bachelor’s degree in marketing, communications or related field.
• At least 2 years of digital marketing proven experience
• Solid experience to manage a large workflow and multiple projects at one time.
• English fluency is required.
• Deep knowledge of SEO, SEM and AdWords.
• Passion and ability to learn new software is a must.
• Strong written and verbal communication skills.
• Proficient experience in driving collaboration and working with cross-functional teams locally and internationally.
• Self-motivated, with strong attention to detail.
• Ability to analyze digital marketing data and take actions accordingly.

About Schneider Electric:

Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industries.