Cigna is looking for a Digital and Social Marketing Manager in Mumbai, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Aid develop content and optimize the use of each digital channel for campaign and brand building efforts.
• Produce functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns along with planning and budgetary control.
• Apply expertise to demonstrate how digital communications can improve the reach and enhance the effectiveness of marketing campaign content.
• Cooperate with a cross-departmental team, maintain and develop the master content calendar for all web properties
• Lead the complete redesign of the company website.
• Design, develop and manage the content for organization’s web website (requires familiarity with content management software).
• Supervise the social media strategy for the company.
• Draft, build and maintain our social media presence and manage the online brand and product campaigns to raise brand awareness.
• Head the online company blogs.
• Estimate customer research, market conditions and competitor data.
• Conceive and develop mobile apps,  sales tools and other digital assets and review new technologies and keep the company at the forefront of developments in digital marketing.
• Co-work with the user experience team on the management and evolution of digital branding elements that are incorporated across all of our digital properties.
• Participate to thought leadership for a digital communications strategy.
• Assure appropriate planning and resources are in place to accomplish goals.
• Ensure digital communication projects and programs are executed within strict conformance with risk, security and other applicable standards and support the development of new standards for evolving channels.
• Operate cooperatively with key team members, clients and vendors.

Job Requirements:

• Proven track record in content management systems.
• Familiarity with photo-editing software; Photoshop for example.
• Effective experience in Google Analytics or other web analytics tools and metrics.
• Proficient experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid analytical skills and data-driven thinking.
• Outstanding communication and organizational skills.
• Strategic thinker and decision maker.
• Passionate about the digital world, driven and a fast learner.
• Able to develop great quality content.

About Cigna  :