GHC Asia is looking for a Digital Strategy Manager in Hong Kong. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Promote imaginative digital and social media strategies that integrate with PR to deliver influential campaigns.
• Improve strong relationships between clients and agency partners, providing support on strategy, ideation and execution.
• Produce social content, campaign strategy for key accounts and new business proposals and understanding the larger integrated communications strategies in place.
• Transfer ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communities.
• Advance digital strategy tools and content, including editorial calendars, blog posts, Facebook posts and Tweets.
• Draft and produce client-facing proposals, presentations, strategic plans, landscape analysis reports, and other materials both independently and in collaboration with internal teams.
• Supervise, evaluate and present campaign results by leveraging online tools, including (Google Analytics).
• Aid in coordinating special events as necessary such as joint-promotion or KOL outreach.
• Oversee social media channels on a daily basis or as needed for analysis.
• Record creation for project and retainer clients.
• Associate in online conversations via posts for social media, forum or any other digital platform.
• Support PR teams in maintaining and developing blogger and influencer contacts across Greater China and Asia.

Job Requirements:

• At least 4 years agency experience preferred in a social media, digital or related discipline.
• Effective experience in digital or social media and integrated PR practice areas.
• Proficient experience in managing (Facebook, Instagram, Weibo and WeChat) is a must.
• Deep knowledge of digital such as search and website Analytics beneficial.
• Excited about social networking, creative thinker comfortable working in a team, but also able to work independently.
• Solid writing and planning skills in both Chinese and English.
• Strong self-presentation, discipline, strong work ethic as well as accountability as a team player and member.
• Familiarity with managing accounts with a proactive approach and excellent organizational and time management skills.
• The candidate with less experience will consider a digital strategist.
• High ability to demonstrate success in achieving engagement through social media campaigns, content development, analysis and reporting.
• Able to prioritize multiple assignments while maintaining attention to detail.
• The ability for liaising with clients and developing key social media contacts such as bloggers in greater China and Asia.

About GHC Asia:

GHC Asia is a leading regional PR agency with offices in Hong Kong, China, Singapore and an international network of partners. The Agency was launched in 1997 in Hong Kong and has been operating in Asia for over 20 years with a strong footprint in Greater China.